Marketing Analysis and Planning for a New Healthy Soft Drink Product

This report provides a comprehensive marketing analysis and strategic plan for the introduction of a new healthy soft drink. It begins with an introduction highlighting the importance of marketing for business engagement and revenue growth. The report then delves into the marketing planning process, emphasizing its role in achieving business objectives and creating customer value. Key elements of a marketing plan, such as objectives, forecasting, and policies, are discussed. Competitive analysis is explored, underscoring the need to differentiate the product within the market. A PESTLE analysis is conducted to examine the political, economic, social, technological, legal, and environmental factors influencing the product's success. The report also covers the principles of marketing, including the marketing mix (product, price, place, promotion, people), and strategies for segmentation, targeting, and positioning within the B2C market. The report concludes with a marketing mix analysis, providing insights into how each element can be effectively utilized to promote and distribute the new soft drink, with a focus on healthy ingredients and environmentally friendly packaging.

Marketing

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Marketing planning process.............................................................................................................4
PESTLE...........................................................................................................................................6
Principle of marketing.....................................................................................................................7
Segmentation, targeting and positioning.........................................................................................9
B2C targeting methods..................................................................................................................10
Marketing mix analysis..................................................................................................................11
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is known as the promotional activities, and this can help the business for the better
management, and this can also help in targeting the audience. As this business also helps in
increasing, he engagement of the business and leads in high revenue growth of the business. As
this report is about the new soft drinks which is healthy for the society, and this can also make
the preference of the society as this is healthy in diet and can also make a place in industry. As
this report involves the planning process of marketing and their relatable terms and this can also
involve the segmentation of the business and marketing mix is also involved in this report.

TASK
Marketing planning process
Marketing is known as the process, and this is the process of executing and planning of different
ideas as this can help the business and can also increase the engagement of the business and this
can also help in fulfilling the aims and objective of the business in an effective manner. As this
also helps in creating the value to the customers and this can also help in fulfilling the aims and
objectives to the business (Rust, 2020). As marketing is basically based on the better
understanding of the customers and organisational objective. As the main purpose of marketing
is increasing the demand of organisational product and services in the business which can help in
generating leads in the business and this can also help, I increasing he brand loyalty. As
marketing is important in the business and this can also build goodwill and image in the business
for promoting the products in an effective manner.
As marketing planning process is known as the process by which a product or service marketing
is launched in business. As this is done by using various strategies in the business and this can
also be used by analysing various characteristics in the business (Kartajaya, Setiawan and Kotler
2021) As this is the process in which each is stabilised and analysed in an effective manner for
the effective management, and this can also help in marketing plan of the business. As the
marketing plan is of soft drink which is healthy and with no additive sugar and this is with the
preference of customers and can also considered as health-conscious diet which can lead the
market in an effective manner. As his can also lead in segmenting the market in an effective
manner. As this can also be done in a planning process which can result helpful in the business,
and this can also be done by various analysation and the by using various strategies and this can
also help in the budgeting process and can impact in the marketing plan which is as follows.
There are various elements of marketing plan and this can also help in better functioning in
business as first element is objective as this is an fundamental aspect and this is important to fix
the objective and it is important goals and this can also fulfil demand in business and this can
also increase the competition in business. AS second element is forecasting as this is important
for analysing the future environment and this also creates various opportunities and this can also
help in decision making process and this can also help the business in making strategies and the
business demand and the availability of the raw material in business. As another element is

policies and this is known s the guidelines and this also help in managing the objectives of
business and this can also impact in the fulfilling the business objective. As this is also further
divided into three categories as basic, common and departmental policies. This also involves
procedures as an element as this can carry various marketing activities and this also impact in
gaining business and personal goals in business and this can also enhance the marketing practices
in business.
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Competitive analysis
As this is an important factor which is important to analyse before the launching of new product
in the market and in the business as this can help in generating various strategies in the business
and this can also impact in the market share of product. As this is an method in which product is
in the customer frame and this can build the better engagement in the business and this can also
influence and increases the purchasing power of the business. As people are more shifting to
healthy diets and this can also result helpful to the business in gaining various benefits in the
business. As this can also help in influencing the customer’s and can increase the customer base
of the business. As therefore, business can opt this idea and this can also give an advantageous
difference to the business and can increase the success rate of the business.
Differentiating product
As in the market there are various soft drinks with different taste and preservative and having
there specific customer base and market growth in the business which can help the business in
moving forward for the better success (Deepak and Jeyakumar 2019). As now a days in the
industry drinks with no sugar presentive is preferring more as this can help the people to
maintain their healthy diet. As this drink is different from the market as this has no sugar and the
people who are moving towards the healthy diet can consume this product. As this product is

different and this can also increase the sales of business and can impact in increasing the revenue
rate in the business.
PESTLE
As this is the analysation which helps the business for gaining better advantage and this is known
as the strategic tool which helps the business in analysing the external factor of the business and
this can also help the business in the decision-making process and can also help in making
strategies in the business. As for introducing the new soft drink in the market it is important to
analyse the external factors of the business. As PESTLE analysis of this organisation is described
below.
Political
As these are the factors by which products can influence and this is imposed by the government
and this is also known as the rules and regulations of the business which can help them in an
effective manner (Hanson and Kalyanam, 2020). As there are various laws and regulations which
can impact the product as Brexit and Covid id the main issue which can reduce the expansion of
the product, and this can also be changed by the internal marketing and the labour laws of the
business.
Economic factors
As these are the factors which involves the various factors, and this can impact in the revenue
growth for the business as this is imposed and affected as per the economic norms and customs
and this drink is increasing the success rate of the business and by increasing the healthy product
in the diets. As there are various factors in business which can impact in the economic growth of
business and these are taxation policies and the rules and policies of other country which can
impact during the expansion of business. This also involve the demand and supply of the
products and can impact in the exchange rate of product.
Social factors
As social factors of the business will increase the profit rate of the business as in an industry an
healthy alternative to the soft drink can make an change and this can also benefit the business in
an effective manner (Bolton, 2022). As this can also become and healthy alternative to the
business and is creating the health-conscious society.
Technological factors

As in a business it is important to remain updated with the latest technology for gaining various
advantages in the business and this can also impact in the business and their operations. As this
can be promoted by increasing the engagement in the social media platforms and this can also be
developed by the marketing campaign in the business which can link the business
effectively(Rust, 2020).
Legal factors
There are known as the laws and regulations and which is different as per different countries and
this make an difference in the business and can laps impact in the expansion of the business for
the effective management of the business (Graesch Hensel-Börner and Henseler 2020). As in a
business this helps in the better encouragement of the business which can help in increasing the
sales of the business.
Environmental factors
As these are the important factor which is require to be considered in the business and this can
laws impact in the business and there operations as this can laws impact in the sociability of the
business. As this business is avoiding plastics for the serving of the drinks and this is reducing
the carbon footprints of the business and making the product as well as business environmentally
friendly(Kartajaya, Setiawan, and Kotler, 2021).
Principle of marketing
Marketing mix is differentiated in different levels, and this can impact in the business as they
targets the market of the business in an effective manner and this can also make to eMarketing
procedure easier and this can also impact in the changing prices and strategy of the business and
this is also known as the elaborative description of the business and this can also make the
business effective.
Product
As product of the organisation indicates the produced and manufactured product and service sin
the business and this can be the innovative innovation of the product and this can be changed
within the time an the requirement of the customers as this also adds the value to the customers
and benefits the business (Kotler Pfoertsc and Sponholz 2021). As soft drink is the product which
has introduced by the business and this has healthy ingredients and this can also fulfil the
requirements of customers. This product involves environmental packaging and the can also

customize according to the customer allergies and healthy alternatives and this can also make
better change in business and can help in fulfilling goals and objectives of business.
Price
Pricing is known as the method which represents the cost of the business, and this is important to
set accordingly as this can generate the profit to the business and this can be set according to the
demand of the product in the market and what amount an customer is will to pay for the product.
The pricing of soft drink will be set as per the supply and demand of customers in market and
this will be starting as in discount pricing and later increasing the pricing of soft drink(Deepak,
and Jeyakumar, 2019).
Place
Place is considered as the physical or the online stores by which an customer can buy there
products or this can also be served by the middle man of the retailers of the organisation as this
basically describes the product supply and the distribution chain. This is serving in the porch area
and the industrial area with the high range of employees in business.
Promotion
As this is the main ease which is also known as advertising as this can generate awareness in the
business and can also help in the better interaction if the product with the customers for
increasing the sales of the business in an effective manner(Wirth 2018). As this can be done by
developing social media platform and this can also make the use of Tv ads and the website
programs in business. Promotional activities also involve various advertisement activities and
business can promote various activities in business.
People
As people is basically knowns s the internal department which can interact towards the query of
the customers and this can also make aware about the products and there detailing and can also
build an valuable and effective relationship with the customers. As the human resources of
business can bring innovation in the products of business and this can also has the involvement
of various factors in business. In people this also involves the various shipment and the supply
chain management in business and this can also increase the profit of business.
Process
As process is known as the journey of bringing the product into the market and gaining an profit
out of it as this can also consider as the information and the strategies which is used by the

business to make the product successful in the industry. All the process in the business is trying
to make the drink health and reach to the highest market and customer base in business. As this
can also involves various process and this can impact in the business and this can also involve
the adjustment and the different processes in business.
Physical evidence
As this also helps in developing the better experience to the customers and this can also involve
the staff and the human resource team of the business as this can also involves the case studies
and the testimonials of the customers and the business executives(Tong Luo and Xu 2020). There
are various customers and the process of business which is considered as the physical evidence
of this soft drink product.
Segmentation, targeting and positioning
Segmentation
As for the new product segmentation is considered as the important part of the business which
can help in fulling the needs of customers and business by analysing and this can also help in the
change management of the business. As the segmentation of this product can be in the basis of
healthy oriented people as they are the segmented audience of the organisation and this is also
trying to segment at the global level. As this organisation has segmented there market on the
basis of demographics and this can also prefer as per the customer requirements in the business.
Targeting
As in the launch of new product in the market it is important to target the market of the business
for the better result on investment in the business and this can also be done on the basis of
different terms and factors which can involves education level, income level, taste and age(Ferrell
Hartline and Hochstein 2021). As makes a difference as in the choices of the customers and as this
product is considered effective as this can help the business in developing energy in the
customers and making an positive change in the business.
Positioning
As after the process of segmenting the market and targeting it effectively the last step is
positioning the market base of the business for the effective expansion and development of the
business and this can also make an better change in the business and can impact the business as a
commercials. As in the business it is important to focus on different business and different link

ups for the better engagement in the business and this can also make he bargaining power of the
suppliers low and this can impact in the long term profit of the business.
As B2B and B2C are the two different dealing factors which can impact in the business and this
can also segment the market according to the leading market. As in B2B it involves the
behavioural data which can increase the engagement with the customers and increases the brand
loyalty and interaction of the business to their customers. AS this also involves geographical data
as this can make all the deals and the offers in a personalised level so that there can change it
according to the marketing demand of the business for maintaining the budget of the business.
As this also involves the psych graphical data in the business as this is based on the changing
brands and the values and customers of the business and this is analysed with the targeting
market of the business and can impact in the changing trend of the business. AS in B2B
marketing it segments the market on the basis of profile data and this can be according to the
business size and demographics (Pedersen 2021). AS this also involves the intent data as this can
make the different category of the business which is on the basis of reviews and the services of
the business. As engagement data is also an important part of the business and this impacts in the
increasing engagement of the business to their customers and the stakeholders for the better
development of the business with the customer data.
B2C targeting methods
As in a business there are various targeting methods which can impact in the business and there
activities effectively. As this business can use methods which is described below.
Demographic targeting
AS this is the method which helps the business sin gaining various advantages in the business
and this can be done by collecting the information in an effective manner as this can be done on
the basis of age, gender, educational and income level as these aches the huge difference in the
targeting market of the business. As the demographic targeting market is mainly focussing on the
18-24 age group and the high income and health-conscious profile review(Lahtinen, Dietrich, and
Rundle-Thiele, 2020).
Behavioural targeting

As this is one of the powerful targeting as this can help in knowing about the interest and the
different behaviours as this can help the business sin gaining the online pattern system in the
business and this can be done by collecting the information from the cache and cookie files and
show the same ads and posts which is relatable so that customers get to known more about the
product in an effective manner. AS this can also be done by using social media platforms as by
developing the page and this can also make article regarding the same (Labanauskaitė Fiore and
Stašys 2020).
Positioning
As positioning is known as the process to set the product in the position by which customers can
easily differentiate their brands in an effective manner and tis can also be done in the existing
marker base and with the exiting customers. As this is also considered as the important part in
the business and can be done for comparing the product with different brands. AS this is
important in the business for identifying both the targeting and the segmenting market of the
business and this can be dined by suing strategies and by forming a better difference in the
business(Hanson, and Kalyanam, 2020). As this soft drink can position in the porch area and with
the oriented with the high-income profiles in the business.
Marketing mix analysis
Soft Drink
Product As the product is about soft drink and in tis
drink there is no added sugar and colour
which can also considered in a healthy drink
and can be consumed by the health conscious
people. As this can lads make a change in the
business, and this can also increase the sales
of the business. As this is also served in the
eco-friendly cups which can be re used and
this can also make the product different from

other soft drinks (Kumar 2018.).
Place As this is the positioning of the product and
this can make a change in the distributive
market, and this can also make the logistic in
and this is the metho of putting the right
product at the right place for the better sales
of the business. As this soft drink marketing
can be done effectively by the social media
platforms and from arranging different
marketing campaigns and building
engagement.
Price As it is important to set the price of the
product according to the targeted market and
this can also be done by the value
combination and apexification of the product.
As the price is set according to the standard
pricing method which is according to the
demand and this can also change with the
time and the increasing demand of the
customers(Bolton, 2022).
Promotion As with the development of the product and
after the positioning of the product it is
important in the business to advertise the
product in the business, and this can help in
leading the sales of the business in an
effective manner and this also lead in
increasing the sale rate of the business. As the
promotional method attracts the customers.