Principles of Marketing | PlayStation 4 and Nintendo Game

RUNNING HEAD: PRINCIPLES OF MARKETING
0
Principle of
Marketing
STUDENT’S DETAILS-
2020

PRINCIPLES OF MARKETING 1
Executive Summary
Marketing is treated as the core of the business strategy which has been accounted for providing
value to the customers. The purpose of the report is to make the examination of the target market
and have an understanding of target market analysis along with the brand positioning of the
product. The report has considered the research based on the journal articles, academic books
and the website sources. The results of the report are successful in the determination of the
focused market and the appropriate ways for making communication with the customers and
building relationships with them.

PRINCIPLES OF MARKETING 2
Contents
Introduction......................................................................................................................................3
Target Market..................................................................................................................................3
Product.............................................................................................................................................4
Price.................................................................................................................................................5
Place.................................................................................................................................................5
Promotion........................................................................................................................................5
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................8