Principles of Marketing

Principles of Marketing

EXECUTIVE SUMMARY
For each organisation it is important to conduct marketing action in an appropriate
manner for achieving goal as well as objective in timely manner. Marketing involve action that
help in attracting large number of user towards which is provided by them. Now the organisation
focuses on planning to launch innovative product named as Dove toothpaste for kids in order to
conduct analysis of market that help in accepting marketing principle. The objective of
improving this assignment is to acknowledge various aspects related to marketing and their
component.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
METHODOLOGY..........................................................................................................................1
FINDINGS.......................................................................................................................................1
Existing brand and Brand Values................................................................................................1
Description of the Target Market................................................................................................1
Analysis of the New Market, Including Trends ..........................................................................2
An Explanation of the New Product............................................................................................2
Competition.................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4