Principles of Marketing: Dove's New Product and Marketing Strategies

This presentation discusses Dove's new product and marketing strategies in the context of principles of marketing. It covers topics such as the Ansoff Matrix, advertising campaigns, target market identification, PESTEL analysis, and comparative analysis. The presentation explores how Dove aims to increase its competitive advantage in the personal care market. It also highlights the challenges and issues the company may face in introducing the new product and maintaining its customer base in the face of competition. References are provided for further reading.