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Principles of Marketing in Blue Mountains, Australia- Report

   

Added on  2019-11-29

6 Pages800 Words133 Views
Running head: PRINCIPLES OF MARKETINGPrinciples of MarketingName of the StudentName of the UniversityAuthor Note

1PRINCIPLES OF MARKETINGEnvironmental issues in Blue MountainsThe Blue Mountains region is one of the very beautiful mountain regions in New SouthWales in Australia. These mountains are the consisted of the range of mountains, plateaus andescarpments that extends to the Great Dividing Range in Australia ("Blue Mountains | Sydney,Australia - sydney.com", 2017). Recently, it has been facing some environmental issues orconcerns. These problems have been effective in the marketing and attracting tourists for theirindustry ("Blue Mountains | Sydney, Australia - sydney.com", 2017).The major environmental issues are there along with the political, economic, social,technological and legal factors (Holden, 2016). The environmental forces in the tourism industryhave a major impact in the shaping of the marketing mix. The advertisement, promotion and theprice ranges for tourism has to be addressed in such manner that the tourists become interested inthis. It is very important for the tourism industry to focus on the conservation of the naturalregions. This is very important for that particular industry than the other industry. Environment isthe factor that attracts the visitors (Holden, 2016). It is the same in case of Blue Mountains aswell. Transport is another concern in the environmental issue regarding tourism. The high rate oftransport consumption will be very much important for this industry. These transport vehiclesemit a large amount of the greenhouse gases while they travel huge distances in shorter periods.Tourists coming to Blue Mountains are also in need of the transport vehicles and it is definitelyvery important to introduce eco-friendly vehicles for the visitors here (Holden, 2016). Theenvironmental degradation can be avoided in this way. The more environmentally sustainablevehicles should be prepared that will cater to the sustainability of the environment. Moreover,‘ecotourism’ should be encouraged as it enforces a healthier environment for the visitors andtourists.

2PRINCIPLES OF MARKETINGBusiness condition of Blue MountainsIt is very important to find out the strengths, weaknesses and opportunities to assess thebusiness condition of the Blue Mountains. These are the most important things in the process sothat the organization can attract more guests at their disposal (Forsyth et al., 2014).The effects ofglobalization has put some major impacts on the tourism industry and affected the businessconditions as a whole. Politics, economics, natural environment, Government policies and lawshave a huge impact on the business conditions. These things affect the business a lot. Tourismindustry falls in this line too. StrengthsThe fiscal management policies of Blue Mountains are very strong and this caters for theneeds of the economy.They are a recognizable brand in the area and the world at large. This will be very helpfulto build a better popularity for them (Forsyth et al., 2014).Their customer service is very satisfactory and commendable. This accounts for asustainable future.The quality control management is also excellent in this organization.WeaknessesTheir website is very weak and therefore it does not contain the right information all thetime.Their presence in the social media is not well enough and they do not update theirwebsite from time to time (Forsyth et al., 2014).

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