Principles of Marketing: Environment, Planning, Segmentation, Targeting, Positioning, Marketing Mix Analysis
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This document provides an overview of the principles of marketing, including the environment and planning process. It also discusses segmentation, targeting, and positioning strategies. The document includes a case study of Hill's Vineyard, analyzing their marketing mix.
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Principles of
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Contents
INTRODUCTION.......................................................................................................................................3
SECTION 1.................................................................................................................................................3
Environment of marketing and the process for planning.........................................................................3
SECTION 2....................................................................................................................................................7
Segmentation, Targeting and Positioning................................................................................................7
SECTION 3..................................................................................................................................................8
Marketing mix analysis...........................................................................................................................8
CONCLUSION............................................................................................................................................10
REFERENCES..........................................................................................................................................11
INTRODUCTION.......................................................................................................................................3
SECTION 1.................................................................................................................................................3
Environment of marketing and the process for planning.........................................................................3
SECTION 2....................................................................................................................................................7
Segmentation, Targeting and Positioning................................................................................................7
SECTION 3..................................................................................................................................................8
Marketing mix analysis...........................................................................................................................8
CONCLUSION............................................................................................................................................10
REFERENCES..........................................................................................................................................11
INTRODUCTION
Marketing alludes to a movement wherein a specific item, administration, any thought, or
any message ext. is being publicized or get advanced. For each business showcasing exercises is
a lot of basic as it enables the association in teaching its focusing to advertise about their offered
item and administrations. Through advertising exercises the association recognizes the clients
about their items and through showcasing movement just the clients become more acquainted
with about the item or administration and make a buy. This report as taken a grape plantation
where the proprietors are anticipating growing their business abroad. The grape plantation is
situated in Hampshire, England. This report examines about the showcasing arranging measure,
pestel investigation of the organization and furthermore the assessment of small scale condition
has been talked about into the report. The report likewise examined about the STP arranging and
approaches of the association and the B2C target market.
SECTION 1
Environment of marketing and the process for planning
The showcasing arranging measure: the advertising arranging measure incorporates the
accompanying
Statistical surveying: It is a cycle wherein the association plays out an examination action in the
market where it plays out the exploration about a specific subject of its needs. Each association
plays out the action of statistical surveying so they become more acquainted with about the
current and ongoing patterns which are winning into the market. Through statistical surveying
the wine organization would think about the patterns of wines which are running into the market
and what sort of individuals for the most part likes to have the flavor of the wine which is been
created by the Jamie and Megan Hill (Aronowitz, Vu and Bergeron, 2018).
Target market: In this the organization focuses available which it needs to situate its items and
the administrations. The organization picks that market among the options which give the
greatest benefit potential and client base to the organization. In choosing the objective market the
organization initially dissects all the market wherein the organization can work or sells its item.
Marketing alludes to a movement wherein a specific item, administration, any thought, or
any message ext. is being publicized or get advanced. For each business showcasing exercises is
a lot of basic as it enables the association in teaching its focusing to advertise about their offered
item and administrations. Through advertising exercises the association recognizes the clients
about their items and through showcasing movement just the clients become more acquainted
with about the item or administration and make a buy. This report as taken a grape plantation
where the proprietors are anticipating growing their business abroad. The grape plantation is
situated in Hampshire, England. This report examines about the showcasing arranging measure,
pestel investigation of the organization and furthermore the assessment of small scale condition
has been talked about into the report. The report likewise examined about the STP arranging and
approaches of the association and the B2C target market.
SECTION 1
Environment of marketing and the process for planning
The showcasing arranging measure: the advertising arranging measure incorporates the
accompanying
Statistical surveying: It is a cycle wherein the association plays out an examination action in the
market where it plays out the exploration about a specific subject of its needs. Each association
plays out the action of statistical surveying so they become more acquainted with about the
current and ongoing patterns which are winning into the market. Through statistical surveying
the wine organization would think about the patterns of wines which are running into the market
and what sort of individuals for the most part likes to have the flavor of the wine which is been
created by the Jamie and Megan Hill (Aronowitz, Vu and Bergeron, 2018).
Target market: In this the organization focuses available which it needs to situate its items and
the administrations. The organization picks that market among the options which give the
greatest benefit potential and client base to the organization. In choosing the objective market the
organization initially dissects all the market wherein the organization can work or sells its item.
The assessment of the market is done on different components and finally all the business sectors
are contrasted and one another and the market which has the most noteworthy potential pick by
the organization. As for the situation with the grape plantation of Jamie and Megan Hill, they
would pick the market which they accept would give great benefit potential and development to
the organization.
Rivalry: Competition has a significant influence in showcasing arranging measure. The
organization has the make its promoting arranging as per the opposition which is winning into
the commercial center (Canas, and et al.,2018). The organization attempts to make its item which
is practically not the same as the results of contenders. Through this the organization picks up the
upper hand over different organizations. As for the situation with Jamie and Megan slope they
have to investigate the opposition into the market and they need to make their systems and the
plans which are a lot of unique in relation to the accessible rivalries.
Market direction and its job
Market direction is a cycle where the association investigates the requirements and wants of the
clients and afterward delivers the items likewise. Market direction is a customer centered
approaach to manage thing structure. It incorporates research made arrangements for making
sense of what buyers see as their fast needs, basic concerns, or individual tendencies inside a
particular thing grouping.
Additional data assessment may in like manner be used to reveal examples and purchaser needs
that are not expressly imparted. A data on these examples ideally can help thing fashioners meet
or even predict buyer needs (Cuculeski, Petrovska and Cuculeski, 2016). They may even animate
updates that the customer didn't think about simply like a decision. The job of Market direction
are as per the following:
Higher consumer loyalty: All associations attempt to achieve high purchaser devotion
considering the way that doing so grows the chances the customer will return again and again. A
market direction allows the association to consider its to be as individuals with honest
differentiations in what they need or need. Market-arranged associations put aside the push to
ask customers how satisfied they are with what the association is offering and what the
association can do to improve. Customers in this manner respond insistently when they see the
business person recognizes them enough to find how to serve them better. As for the situation
with that wine yard the Jamie and Megan slope can play out the statistical surveying in which
they can assess about the taste and inclinations about the clients and afterward give the items
which are as indicated by the client's need.
Client needs more appropriately: A market direction suggests that the association is
persistently checking out the commercial center to see what customers' most desperate needs are
and how these necessities are advancing. The association stays dialed in to its target markets and
endeavors to set up things and organizations available to be purchased to the open that are an
are contrasted and one another and the market which has the most noteworthy potential pick by
the organization. As for the situation with the grape plantation of Jamie and Megan Hill, they
would pick the market which they accept would give great benefit potential and development to
the organization.
Rivalry: Competition has a significant influence in showcasing arranging measure. The
organization has the make its promoting arranging as per the opposition which is winning into
the commercial center (Canas, and et al.,2018). The organization attempts to make its item which
is practically not the same as the results of contenders. Through this the organization picks up the
upper hand over different organizations. As for the situation with Jamie and Megan slope they
have to investigate the opposition into the market and they need to make their systems and the
plans which are a lot of unique in relation to the accessible rivalries.
Market direction and its job
Market direction is a cycle where the association investigates the requirements and wants of the
clients and afterward delivers the items likewise. Market direction is a customer centered
approaach to manage thing structure. It incorporates research made arrangements for making
sense of what buyers see as their fast needs, basic concerns, or individual tendencies inside a
particular thing grouping.
Additional data assessment may in like manner be used to reveal examples and purchaser needs
that are not expressly imparted. A data on these examples ideally can help thing fashioners meet
or even predict buyer needs (Cuculeski, Petrovska and Cuculeski, 2016). They may even animate
updates that the customer didn't think about simply like a decision. The job of Market direction
are as per the following:
Higher consumer loyalty: All associations attempt to achieve high purchaser devotion
considering the way that doing so grows the chances the customer will return again and again. A
market direction allows the association to consider its to be as individuals with honest
differentiations in what they need or need. Market-arranged associations put aside the push to
ask customers how satisfied they are with what the association is offering and what the
association can do to improve. Customers in this manner respond insistently when they see the
business person recognizes them enough to find how to serve them better. As for the situation
with that wine yard the Jamie and Megan slope can play out the statistical surveying in which
they can assess about the taste and inclinations about the clients and afterward give the items
which are as indicated by the client's need.
Client needs more appropriately: A market direction suggests that the association is
persistently checking out the commercial center to see what customers' most desperate needs are
and how these necessities are advancing. The association stays dialed in to its target markets and
endeavors to set up things and organizations available to be purchased to the open that are an
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ideal match to these necessities (Gbadamosi, 2019). Achieving this close by coordinate with
what customers need allows the association to expand more unmistakable piece of the overall
industry with less showcasing effort.
Pestel analyses:
The pestel evaluation is as:
Political factor: it alludes to the principles and guideline into the state which are shaped by the
legislature. There are a few states or the nations which boycott the fare of different sorts of
alcohol. This can make a few issues for the organization as they not have the option to step in
into that market.
Economic factor: The economic factor tells about the economic circumstance of a specific
economy. On the off chance that the costs for the results of wines are high, at that point it needs
to focus on the states which can bear the cost of the costs of these items. The state targets ought
to have the higher pay or way of life, their discretionary cashflow ought to likewise be as
acceptable that they can bear the cost of the costs offered by the organization.
Social factor: It incorporates the factors which are identified with the taste and inclinations of
the clients. Through this factor the real item which are preferred by the clients are examined and
these are made and sell likewise. This likewise enables the organization in increment into the
client to base.
Technological factor: It is connected with the technological mindfulness and headways. The
innovation which is utilized by the organization in assembling the wine is a lot of new and
effective.
Environmental factor: Environmental factors worry with the environmental related issues and
the issues. The association has embraced the strategies for creation which are eco cordial to
nature (Lewnes and Keller, 2019). The association likewise energizes the exercises which are
supportable in its tendency.
Legal factor: The Company needs to search for the different legal laws which are winning into
the nations where they are wanting to step in their feet. It is a lot of required for the organization
to satisfy each one of those principles on the off chance that they need to work into the state.
Micro environment analysis:
Strength:
The nature of the wine served by the
organization is of fine quality which is
loved by the clients without question.
The business is getting its extension
gradually yet consistently.
Weaknesses
• The greatest shortcoming is the techniques
which are received by the organization for its
development reason.
• The innovation which is embraced by the
what customers need allows the association to expand more unmistakable piece of the overall
industry with less showcasing effort.
Pestel analyses:
The pestel evaluation is as:
Political factor: it alludes to the principles and guideline into the state which are shaped by the
legislature. There are a few states or the nations which boycott the fare of different sorts of
alcohol. This can make a few issues for the organization as they not have the option to step in
into that market.
Economic factor: The economic factor tells about the economic circumstance of a specific
economy. On the off chance that the costs for the results of wines are high, at that point it needs
to focus on the states which can bear the cost of the costs of these items. The state targets ought
to have the higher pay or way of life, their discretionary cashflow ought to likewise be as
acceptable that they can bear the cost of the costs offered by the organization.
Social factor: It incorporates the factors which are identified with the taste and inclinations of
the clients. Through this factor the real item which are preferred by the clients are examined and
these are made and sell likewise. This likewise enables the organization in increment into the
client to base.
Technological factor: It is connected with the technological mindfulness and headways. The
innovation which is utilized by the organization in assembling the wine is a lot of new and
effective.
Environmental factor: Environmental factors worry with the environmental related issues and
the issues. The association has embraced the strategies for creation which are eco cordial to
nature (Lewnes and Keller, 2019). The association likewise energizes the exercises which are
supportable in its tendency.
Legal factor: The Company needs to search for the different legal laws which are winning into
the nations where they are wanting to step in their feet. It is a lot of required for the organization
to satisfy each one of those principles on the off chance that they need to work into the state.
Micro environment analysis:
Strength:
The nature of the wine served by the
organization is of fine quality which is
loved by the clients without question.
The business is getting its extension
gradually yet consistently.
Weaknesses
• The greatest shortcoming is the techniques
which are received by the organization for its
development reason.
• The innovation which is embraced by the
The clients are a lot of happy with the
item.
The altruism of the organization is a lot
of positive.
organization is a lot of obsolete which has put
its impact upon the productivity of operational
and creation exercises.
Opportunities
The organization can go for association
or for merger for the development
reason.
For development the organization can
step into the new market which can
build its advantages valuation and
brand mindfulness.
Threats
The rivalry functions as a greatest
danger for the organization.
Any negative change into the strategies
of a state or nation likewise fills in as a
danger.
Marketing mix
• Product: It alludes to the thing which is offered by the organization. As on account of
Jamie and Megan slope grape plantation the wine would be the product which they got to offered
by the organization.
• Product: It alludes to the thing which is offered by the organization. As on account of
Jamie and Megan slope grape plantation the wine would be the product which they got to offered
by the organization (Molenaar, 2020).
• Price: The price is the expense for that thing. Here the expense is chosen by the
organization that at which they need to sell their product.
• Promotion: It alludes to the exercises through which the organization would teach their
focused on market about the products they are advertising. The grape plantation organization can
utilize different publicizing and promotional exercises like advertisements, open occasion and
the so on.
• Place: It is the setting at which the organization would put its product. The place will be
chosen by the organization after the examinations of different business sectors and picking the
one.
• Physical evidence: The Company gives the physical evidence through dissemination of
handouts, offers or limits, magazines, etc
• People: The Company has the different representatives working into the association. The
organization deals with every one of these individuals by giving the solid and cheerful
workplace.
• Process: It alludes to the process which the organization utilized in conveying the
products or the administrations to its clients. The plant organization would utilize the proficient
gracefully chain for moving their products to their definitive clients.
item.
The altruism of the organization is a lot
of positive.
organization is a lot of obsolete which has put
its impact upon the productivity of operational
and creation exercises.
Opportunities
The organization can go for association
or for merger for the development
reason.
For development the organization can
step into the new market which can
build its advantages valuation and
brand mindfulness.
Threats
The rivalry functions as a greatest
danger for the organization.
Any negative change into the strategies
of a state or nation likewise fills in as a
danger.
Marketing mix
• Product: It alludes to the thing which is offered by the organization. As on account of
Jamie and Megan slope grape plantation the wine would be the product which they got to offered
by the organization.
• Product: It alludes to the thing which is offered by the organization. As on account of
Jamie and Megan slope grape plantation the wine would be the product which they got to offered
by the organization (Molenaar, 2020).
• Price: The price is the expense for that thing. Here the expense is chosen by the
organization that at which they need to sell their product.
• Promotion: It alludes to the exercises through which the organization would teach their
focused on market about the products they are advertising. The grape plantation organization can
utilize different publicizing and promotional exercises like advertisements, open occasion and
the so on.
• Place: It is the setting at which the organization would put its product. The place will be
chosen by the organization after the examinations of different business sectors and picking the
one.
• Physical evidence: The Company gives the physical evidence through dissemination of
handouts, offers or limits, magazines, etc
• People: The Company has the different representatives working into the association. The
organization deals with every one of these individuals by giving the solid and cheerful
workplace.
• Process: It alludes to the process which the organization utilized in conveying the
products or the administrations to its clients. The plant organization would utilize the proficient
gracefully chain for moving their products to their definitive clients.
SECTION 2
Segmentation, Targeting and Positioning
Segmentation of market for travelers going to the UK hoping to book a grape plantation visit
Segmentation: In this cycle the vacationer individuals would discover the spots which are
accessible in UK with the end goal of grape plantation visit. These spots can be discovered
through the online sources. From the online that individual would initially gather all the
accessible spots for grape plantation visit. In this the market is partitioned into numerous
sections. The spots which are found by the individual would now get contrasted and each other.
Examination should be possible through the cash or consumption spend, more comforts and
offices accessible, drive time, transport accessible and the so on. The individual separates all
these accessible spots through numerous elements (Moravcikova and et al.,2017).
Targeting: In this progression the individuals subsequent to assessing the spots or choices, he
adheres to a specific spot and focus upon that place. In this stage structure the choices the
individual has picked one which would give him the best fulfillment and is absolutely able as per
him.
Positioning: Positioning alludes to a movement wherein the association puts its items or the
administrations into the market and into the psyches of focused clients. As in regard to the
vacationer individuals, they as of now have chosen for a specific spot where they will visit for
grape plantation visit. At this stage they would at last purchase or buy the item or administration.
B2C target market that would principally focus with the visit regarding attributes.
As a plant organization, the basically target would be on the accompanying bases:
Segment bases: In this the association would gap or gathering the market based on sexual
orientation, age, proficiency proportion, and so on (Motameni, 2018). Through this the
association would think about the rate for individuals who are recounting into the market and
they can be the possibility clients for the organization.
Monetary bases: In this the financial status or the circumstance of the market is been dissected.
Through this the association needs to separate the market based on the pay. As the costs which
are set by the organization has the incredible effect on the association. In the event that the costs
of the items set by the organization are high, at that point the organization needs to focus on the
gathering which has very high salary. However, on the off chance that the costs which is been set
by the organization is truly moderate by the individuals then it can focus upon the market which
has the normal salary.
Positioning and how the organization would perform it
Segmentation, Targeting and Positioning
Segmentation of market for travelers going to the UK hoping to book a grape plantation visit
Segmentation: In this cycle the vacationer individuals would discover the spots which are
accessible in UK with the end goal of grape plantation visit. These spots can be discovered
through the online sources. From the online that individual would initially gather all the
accessible spots for grape plantation visit. In this the market is partitioned into numerous
sections. The spots which are found by the individual would now get contrasted and each other.
Examination should be possible through the cash or consumption spend, more comforts and
offices accessible, drive time, transport accessible and the so on. The individual separates all
these accessible spots through numerous elements (Moravcikova and et al.,2017).
Targeting: In this progression the individuals subsequent to assessing the spots or choices, he
adheres to a specific spot and focus upon that place. In this stage structure the choices the
individual has picked one which would give him the best fulfillment and is absolutely able as per
him.
Positioning: Positioning alludes to a movement wherein the association puts its items or the
administrations into the market and into the psyches of focused clients. As in regard to the
vacationer individuals, they as of now have chosen for a specific spot where they will visit for
grape plantation visit. At this stage they would at last purchase or buy the item or administration.
B2C target market that would principally focus with the visit regarding attributes.
As a plant organization, the basically target would be on the accompanying bases:
Segment bases: In this the association would gap or gathering the market based on sexual
orientation, age, proficiency proportion, and so on (Motameni, 2018). Through this the
association would think about the rate for individuals who are recounting into the market and
they can be the possibility clients for the organization.
Monetary bases: In this the financial status or the circumstance of the market is been dissected.
Through this the association needs to separate the market based on the pay. As the costs which
are set by the organization has the incredible effect on the association. In the event that the costs
of the items set by the organization are high, at that point the organization needs to focus on the
gathering which has very high salary. However, on the off chance that the costs which is been set
by the organization is truly moderate by the individuals then it can focus upon the market which
has the normal salary.
Positioning and how the organization would perform it
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The grape plantation organization by Jamie and Megan Hills would situate their items abroad
through the showcasing exercises. They will utilize different advertising and special exercises in
which they teach their focused on market about the item they bring to the table. The organization
would instruct the clients about the one of a kind and various highlight which they have in their
item. The promoting exercises utilized by the organization may include:
• Advertising: The organization can promote their item through the correct mode or
medium. This may remember the promoting for Ads, papers, holders and so forth (Wearing,
Schweinsberg and Tower, 2016).
• Promotional techniques: The Company can likewise go for arranging some occasion for
open in which they construct some connection with clients and furthermore advance their item at
other hand.
SECTION 3
Marketing mix analysis
The marketing mix indicates the set of actions, or tactics that an organization utilizes to
publish its brand or commodities in the marketplace. It is a process of promoting and placing
goods and services in to an effective market by using appropriate place or ways to distribute
products and services to customers (Palmatier and Crecelius, 2019, pp.5-26). This model and
framework of marketing consider 7 Ps of marketing mix that are product, price, place,
promotion, people, process and physical evidence etc. The 7Ps assist organizations to review and
explain key conflicts which influence the marketing of its goods and facilities. The description of
marketing mix of Hill’s Vineyard is defined as under:
Marketing mix Hill’s Vineyard
Product It refers to an item which is made and built by converting raw material in
to final products which is valuable and customer ready to purchase them
with the purpose of fulfilling their needs. The product can be tangible and
intangible as it can be in the form of services or goods. The vineyard of
Hill’s is producing sparkling and table wines that have been well
received locally. The wine products can be developed in other market
like France as instead of selling the wines in UK the owner believe that
their sparkling wines can rival the champagne produced in France.
through the showcasing exercises. They will utilize different advertising and special exercises in
which they teach their focused on market about the item they bring to the table. The organization
would instruct the clients about the one of a kind and various highlight which they have in their
item. The promoting exercises utilized by the organization may include:
• Advertising: The organization can promote their item through the correct mode or
medium. This may remember the promoting for Ads, papers, holders and so forth (Wearing,
Schweinsberg and Tower, 2016).
• Promotional techniques: The Company can likewise go for arranging some occasion for
open in which they construct some connection with clients and furthermore advance their item at
other hand.
SECTION 3
Marketing mix analysis
The marketing mix indicates the set of actions, or tactics that an organization utilizes to
publish its brand or commodities in the marketplace. It is a process of promoting and placing
goods and services in to an effective market by using appropriate place or ways to distribute
products and services to customers (Palmatier and Crecelius, 2019, pp.5-26). This model and
framework of marketing consider 7 Ps of marketing mix that are product, price, place,
promotion, people, process and physical evidence etc. The 7Ps assist organizations to review and
explain key conflicts which influence the marketing of its goods and facilities. The description of
marketing mix of Hill’s Vineyard is defined as under:
Marketing mix Hill’s Vineyard
Product It refers to an item which is made and built by converting raw material in
to final products which is valuable and customer ready to purchase them
with the purpose of fulfilling their needs. The product can be tangible and
intangible as it can be in the form of services or goods. The vineyard of
Hill’s is producing sparkling and table wines that have been well
received locally. The wine products can be developed in other market
like France as instead of selling the wines in UK the owner believe that
their sparkling wines can rival the champagne produced in France.
Price Basically it refers to the cost which is invested by the firm in all activities
including manufacturing of products to delivery or reach to customers.
The price of good is basically the amount that a consumer pays for to
enjoy it. It also a most crucial factor of marketing plans because it
analyzes organizations revenue and survival (PHILIP and KOTLER,
2020). There are different pricing strategies and method like penetrating,
premium, competitive, skilling and many more that are considered by
business to sell its products and services, attaining income related
objectives. In Hill’s vineyard, producers must take into account
supported to price are the basic determining components which will
support the wine to balance profit. The respective firm can offer its wines
by using competitive pricing strategy.
Place Placement or distribution is an important part of the product mix. It refers
to the area and mode through which a firm can offer its goods and
services to its target audiences in effective manner. In current era, the
firm can offer their products at diverse places like stores, outlets,
company websites and organization’s mobile application etc. Hill’s
Vineyard can also offer Vineyard tours to both UK based visitors and
tourist in term of distributing their wines products and make easy to reach
customers. (French and Gordon, 2019)This kind of distribution will be
cost effective as it will offer wines to tourists and visitors who will visit t
hills etc.
Promotion- It states to the process of creating awareness about the products and
services of a particular firm by considering and using effective tools and
channels of marketing. Wine producer like Hill’s Vineyard can use
different promotional tools like newspaper, radio, TV, Internet,
magazines, social media and web advertisement to familiar people with
their wines products. In context of current era, social media tools like
facebok, instagram and twitter etc. is effective tool that are highly used
by people. So it will be beneficial for Hill’s Vineyard.
People It considers those individual who make contribution in executing
business task and performing their duties in organisation and assist for
development of corporation. In the operation and running of a business
firm, there are several people who make their contribution like labour,
retailer, suppliers, employees, manager and many more. In Hill’s
Vineyard, staff or employees will be required to execute business
including manufacturing of products to delivery or reach to customers.
The price of good is basically the amount that a consumer pays for to
enjoy it. It also a most crucial factor of marketing plans because it
analyzes organizations revenue and survival (PHILIP and KOTLER,
2020). There are different pricing strategies and method like penetrating,
premium, competitive, skilling and many more that are considered by
business to sell its products and services, attaining income related
objectives. In Hill’s vineyard, producers must take into account
supported to price are the basic determining components which will
support the wine to balance profit. The respective firm can offer its wines
by using competitive pricing strategy.
Place Placement or distribution is an important part of the product mix. It refers
to the area and mode through which a firm can offer its goods and
services to its target audiences in effective manner. In current era, the
firm can offer their products at diverse places like stores, outlets,
company websites and organization’s mobile application etc. Hill’s
Vineyard can also offer Vineyard tours to both UK based visitors and
tourist in term of distributing their wines products and make easy to reach
customers. (French and Gordon, 2019)This kind of distribution will be
cost effective as it will offer wines to tourists and visitors who will visit t
hills etc.
Promotion- It states to the process of creating awareness about the products and
services of a particular firm by considering and using effective tools and
channels of marketing. Wine producer like Hill’s Vineyard can use
different promotional tools like newspaper, radio, TV, Internet,
magazines, social media and web advertisement to familiar people with
their wines products. In context of current era, social media tools like
facebok, instagram and twitter etc. is effective tool that are highly used
by people. So it will be beneficial for Hill’s Vineyard.
People It considers those individual who make contribution in executing
business task and performing their duties in organisation and assist for
development of corporation. In the operation and running of a business
firm, there are several people who make their contribution like labour,
retailer, suppliers, employees, manager and many more. In Hill’s
Vineyard, staff or employees will be required to execute business
activities and they are crucial as when they perform well, then it assist in
improving brand image and market position (Swenson and Rhoads,
2019). By having skilled and talented workers, they can easily meet
customers’ demands and offer products as per them.
Process It mentions to the entire activity from manufacturing of goods to offering
customers and put in consumers hand. It considers different processes
like manufacturing, promotion, distribution and many more. During the
time of offering wine products, Hill’s Vineyard can execute different
activity like producing wine, packaging it, promoting and offering it to
customers by using several ways of distribution as per customer’s
demand. By using online delivery service, they can offer their wine
products in global market that will assist in attracting range of customer
and developing market.
Physical evidence It considers physical availability, tangibility and presence of goods. It
refers to packaging and positioning of commodities which are offered by
a firm (Bernyte, 2018, pp.26-350). This is one of the most crucial factors
of marketing mix process as it creating impact over sales and profits of
firm. Because before purchasing a good and product, people analyse the
physical appearance and tangibility of commodities in term of design,
shape, size and packaging etc. So by using an effective packaging and
design, Hill’s Vineyard can offer its wine products to its customers. This
will play an effective role in business development, sales and customer
retention etc.
CONCLUSION
This has been determined form the defined information that marketing is an effective
process of selling, trading and promoting goods and services. By consider PESTEL analysis and
SWOT analysis the venture can determine the impact of external and internal factors business
environment over business of enterprise. With the help of STP analysis, the products can be
segmented, targeted and positioned in the market in appropriate manner by considering
customers. Market mix strategy also help in offering detailed information about products, their
cost, areas of availability and many more.
improving brand image and market position (Swenson and Rhoads,
2019). By having skilled and talented workers, they can easily meet
customers’ demands and offer products as per them.
Process It mentions to the entire activity from manufacturing of goods to offering
customers and put in consumers hand. It considers different processes
like manufacturing, promotion, distribution and many more. During the
time of offering wine products, Hill’s Vineyard can execute different
activity like producing wine, packaging it, promoting and offering it to
customers by using several ways of distribution as per customer’s
demand. By using online delivery service, they can offer their wine
products in global market that will assist in attracting range of customer
and developing market.
Physical evidence It considers physical availability, tangibility and presence of goods. It
refers to packaging and positioning of commodities which are offered by
a firm (Bernyte, 2018, pp.26-350). This is one of the most crucial factors
of marketing mix process as it creating impact over sales and profits of
firm. Because before purchasing a good and product, people analyse the
physical appearance and tangibility of commodities in term of design,
shape, size and packaging etc. So by using an effective packaging and
design, Hill’s Vineyard can offer its wine products to its customers. This
will play an effective role in business development, sales and customer
retention etc.
CONCLUSION
This has been determined form the defined information that marketing is an effective
process of selling, trading and promoting goods and services. By consider PESTEL analysis and
SWOT analysis the venture can determine the impact of external and internal factors business
environment over business of enterprise. With the help of STP analysis, the products can be
segmented, targeted and positioned in the market in appropriate manner by considering
customers. Market mix strategy also help in offering detailed information about products, their
cost, areas of availability and many more.
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REFERENCES
Books and Journal
Aronowitz, T., Kim, B., Vu, P. and Bergeron, A., 2018. Engaging college students in a substance
misuse & sexual health intervention using social marketing principles. Applied Nursing
Research. 44. pp.88-92.
Canas, L. M.E., and et al.,2018. Principios de Marketing: Plan de Marketing. In Principios de
Marketing: Teoría de la elección del consumidor: un análisis desde la economía
comportamental aplicado al marketing (pp. 63-100). Universidad del Rosario.
Cuculeski, N., Petrovska, I. and Cuculeski, V., 2016. Sustainable marketing and consumers’
preferences in tourism.European Journal of Tourism, Hospitality and Recreation. 7(2).
pp.84-90.
Gbadamosi, A., 2019. Contemporary issues in marketing: Principles and practice. SAGE
Publications Limited.
Lewnes, A. and Keller, K., 2019. 10 Principles of Modern Marketing. MIT Sloan Management
Review.
Molenaar, C., 2020. New Marketing and Competition Principles through the Adoption of
Technology. World Scientific Book Chapters, pp.145-159.
Moravcikova, D., and et al.,2017. Green Marketing as the Source of the Competitive Advantage
of the Business. Sustainability. 9(12). p.2218.
Motameni, R., 2018. The Combined Impact of the Flipped Classroom, Collaborative Learning,
on Students’ Learning of key Marketing Concepts. Journal of University Teaching &
Learning Practice. 15(3). p.4.
Wearing, S. L., Schweinsberg, S. and Tower, J., 2016.Marketing national parks for sustainable
tourism. Channel View Publications.
Palmatier, R.W. and Crecelius, A.T., 2019. The “first principles” of marketing strategy. Ams
Review. 9(1-2). pp.5-26.
PHILIP, T. and KOTLER, A., 2020. PRINCIPLES OF MARKETING, GLOBAL EDTION.
PEARSON EDUCATION Limited.
French, J. and Gordon, R., 2019. Strategic Social Marketing: For Behaviour and Social Change.
SAGE Publications Limited.
Books and Journal
Aronowitz, T., Kim, B., Vu, P. and Bergeron, A., 2018. Engaging college students in a substance
misuse & sexual health intervention using social marketing principles. Applied Nursing
Research. 44. pp.88-92.
Canas, L. M.E., and et al.,2018. Principios de Marketing: Plan de Marketing. In Principios de
Marketing: Teoría de la elección del consumidor: un análisis desde la economía
comportamental aplicado al marketing (pp. 63-100). Universidad del Rosario.
Cuculeski, N., Petrovska, I. and Cuculeski, V., 2016. Sustainable marketing and consumers’
preferences in tourism.European Journal of Tourism, Hospitality and Recreation. 7(2).
pp.84-90.
Gbadamosi, A., 2019. Contemporary issues in marketing: Principles and practice. SAGE
Publications Limited.
Lewnes, A. and Keller, K., 2019. 10 Principles of Modern Marketing. MIT Sloan Management
Review.
Molenaar, C., 2020. New Marketing and Competition Principles through the Adoption of
Technology. World Scientific Book Chapters, pp.145-159.
Moravcikova, D., and et al.,2017. Green Marketing as the Source of the Competitive Advantage
of the Business. Sustainability. 9(12). p.2218.
Motameni, R., 2018. The Combined Impact of the Flipped Classroom, Collaborative Learning,
on Students’ Learning of key Marketing Concepts. Journal of University Teaching &
Learning Practice. 15(3). p.4.
Wearing, S. L., Schweinsberg, S. and Tower, J., 2016.Marketing national parks for sustainable
tourism. Channel View Publications.
Palmatier, R.W. and Crecelius, A.T., 2019. The “first principles” of marketing strategy. Ams
Review. 9(1-2). pp.5-26.
PHILIP, T. and KOTLER, A., 2020. PRINCIPLES OF MARKETING, GLOBAL EDTION.
PEARSON EDUCATION Limited.
French, J. and Gordon, R., 2019. Strategic Social Marketing: For Behaviour and Social Change.
SAGE Publications Limited.
Swenson, M.J. and Rhoads, G.K., 2019. Engaging Students in Large Sections of Principles of
Marketing. Business Education Innovation Journal. 11(1).
Bernyte, S., 2018. Sustainability marketing communications based on consumer values and
principles. Regional Formation and Development Studies. 26(3). pp.26-35.
Marketing. Business Education Innovation Journal. 11(1).
Bernyte, S., 2018. Sustainability marketing communications based on consumer values and
principles. Regional Formation and Development Studies. 26(3). pp.26-35.
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