logo

Sample Assignment on Marketing Principles

   

Added on  2020-11-12

8 Pages2053 Words343 Views
Principles of Marketing

Table of ContentsINTRODUCTION...........................................................................................................................11. Marketing mix of Apple watch and Fitbit(4Ps)-.....................................................................1CONCLUSION................................................................................................................................5

INTRODUCTIONPrinciples of marketing consists of the strategies and tactics used to identify, create and maintainsatisfying relationship with the customers that result in value for both the customer and themarketer. It is a social and managerial process by which individuals and groups obtain what theyneed and want through creating and exchanging value with others. The principle of marketingincludes the product, price, place and promotion (Eastman, 2017). For creating effectivemarketing strategy, these principles are followed for making the comparison between themarketing mix of different firms so that best company can be chosen by the customers. Thepresent study is based on two brands that includes Apple watch and Fitbit 2, where Apple watchdeals in smartwatches, fitness trackers and health oriented capabilities with IOS software whileFitbit 2 deals in heart rate fitness bands and trackers (Flora, Schooler. and Pierson, 2018).Furthermore, the report describes the marketing mix elements of both the brands.1. Marketing mix of Apple watch and Fitbit(4Ps)-Marketing mix elementsApple WatchFitbit-2ProductThis brand operates to satisfycustomer's demand forcustomization of smartwatchin order to enhance thecapability of the smartphone. Itis the product which bringsuperior value to the users.The hardware and software ofthis brand turn out to be robustconstruction with the use offine materials. Outstandingand innovative designs ofwristbands matching all tasteand styles of the customer. Ithas a unified range of productin which the hardware andsoftware works seamlessly andFitbit-2 focuses on the fitnesstrackers and have a widevariation in the range oftrackers including 11 types oftrackers from which thecustomers can choose (4 P’S –FITBIT, 2019). They alsofocus on selling accessorieslike small tracker bands. Itprovides different trackers thatincludes continuous,automatic, wrist-based heartrate tracking, Mi bandBluetooth activity tracker,waterproof fitness watch withmonitoring heart rate,Pedometer for determining the1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Principles of Marketing of Apple and Fitbit
|9
|2111
|286

Principles of Marketing: Apple Watch vs Fitbit Versa
|9
|2006
|202

Comparison of Marketing Strategies of Apple and Fitbit
|7
|2277
|89

Principles of Marketing: A Comparison of Apple Watch Series 6 and Fitbit Versa 2
|8
|2060
|36

Marketing Mix/4Ps Assignment
|8
|2195
|469

Marketing Mix: A Comparison of Apple Watch Series 4 and Fitbit 2
|15
|2837
|244