Principles of Marketing: SWOT Analysis and Key Service Marketing Challenges for TESCO

Principles of Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1.Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the
organisation based on properly referenced sources. ..................................................................3
2. Identification of the organisation’s key service marketing challenges (Weakness and
Threats) for the next 3 years, drawing on secondary research and analysis. .............................5
3. Analyses the threats through the lens of theoretical principles of services marketing and
provide recommendations to overcome challenges within the constraints of Strengths and
Opportunities...............................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFRENCES...................................................................................................................................8
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INTRODUCTION
Marketing principles are those perspectives which are used in order to agree over
marketing ideas which are developed by an organization for developing marketing strategies.
These principles are used upon building product promotion strategies leading towards expansion
of business in more effective way. The principles are responsible for over all growth of an
organization within particular market. Also marketing principles leads towards enhancing
marketing strategies making goals and objectives accomplished by an organization. Scope of
marketing principles is wider as they have direct impact over sales of organization. The
organization that has been take is TESCO that is an British retailer organization operating within
UK since 1919. It sells variety of products to its customers. As per following report SWOT
analysis is conducted and key challenges are covered with there impact over an organization. In
the end theories related to principles of services marketing has been covered with explanation.
MAIN BODY
1.Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the
organisation based on properly referenced sources.
SWOT analysis means those strategic planning and strategies which is used for managing
techniques helping an organization to identify its strength, weakness, opportunities and threats
which helps an organization for completing project with better planning(Palmatier and Crecelius,
2019). The analysis helps over making an organization improve its perspectives in terms of
organization growth. It is an important for an organization which helps over developing micro
environment of an organization. Further, SWOT analysis in relation to TESCO has been done as
follows:
Strength Weakness
 Wide and Diversified Customer
Base: Tesco serves upon wider base of
customers that includes drilling
contractors, equipment brokers, oil and
gas companies. This acts as strength for
TESCO as it helps upon building strong
 Infringement controversies: TESCO
has been facing difficulties in terms of
controversies with various organization.
It has become weakness as it impacted
brand image of organization.
 Concentrated Operations: TESCO
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