Principles of Marketing

Principles of
Marketing

EXECUTIVE SUMMARY
For each organisation, it is crucial to conduct marketing activities because by it they can
capable to increase their market value and number of customer at the probable market.
Marketing practices include promotion and endorsement of products and facilities to consumers
so that they feel encouraged to visit at store and purchase. Dove is going to introduce their new
products like Dove toothpaste for which they are conduct market analysis so that they can
implement principles of marketing in effective manner. For which they conduct determination to
understand its background, market value, market shares and trends as that will help in decision
making accordingly, they also adopt different method or frameworks which help in conducting
business in effective manner with new products at the probable market area.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
METHODOLOGY..........................................................................................................................1
FINDINGS.......................................................................................................................................1
Existing brand and Brand Values................................................................................................1
Description of the Target Market................................................................................................1
Analysis of the New Market, Including Trends ..........................................................................2
An Explanation of the New Product............................................................................................2
Competition.................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3