This presentation discusses the concept of an ideal coffee shop and how to create a welcoming environment for customers. It explores the target customer segments and provides insights on the best ways to advertise the coffee shop. The presentation also covers the product offerings, key physical and service elements, and important changes that can be made to improve the coffee shop's success.

Learn about the ideal coffee shop and how to create a welcoming environment for customers. Find out about the target customer segments and the best ways to advertise the coffee shop.

Analysis of the Ideal Coffee Shop | Desklib

Analysis of the Ideal Coffee Shop

This document discusses the principles of marketing and focuses on analyzing an ideal coffee shop. It explores the logical segments for John's ideal coffee shop and identifies the best target markets. The document also describes the product and channel elements of the coffee shop and suggests ways to advertise and promote it. Additionally, it provides recommendations for important changes that John can make to fix the coffee shop's problems.

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Analysis of the Ideal Coffee Shop

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