Marketing Strategies of Head and Shoulders Shampoo and Pentene Lady's Shampoo

INTRODUCTION
Marketing can be defined as activities that are undertaken during the course of
transferring goods and services from its produce to the its end user is known as Marketing. There
are few principles of Marketing that includes, Product,what kind of and whose needs are being
catered by product and life cycle of the product. Price, cost of production, profit margin decides
the price. Place, market where the product is being sold and Promotion, communication of
company to the customers of the product. In this report marketing strategies of “Head and
Shoulders Shampoo” and Pentene Lady's Shampoo” are analysed. And suitable
recommendations have been given.
MAIN BODY
BASIS OF DIFFERENCE Head and Shoulders Shampoo Pentene Lady's Shampoo
Target Market People who are
concerned with brands and
care about overall health of
their hair. Major target market
for Head and Shoulder is
people having dandruff. Target
market of this shampoo
includes people of all age
group excluding children
below 5 years. And both and
women can use the shampoo.
Income is not a big problem
for its customers and middle
class and brand concious
people are its target (SOFICĂ
and Cosma, 2018). People who
are very concious about their
look and hair hygiene are its
target customers one thing that
is different in this is that ads of
Customers who are dealing
with some genuine hair
problem can go go pentene as
solution. Pentene offers
shampoo for various problem
like dry hair, rough hair people
with this type of problems are
target market of Pentene. This
shampoo is available for all
age groups. Different
Shampoo for men and women
are provided by Pentene.
Pentene is a pocket friendly
product generally people of all
social and financial class can
buy this. Pentene specially
features women in its ad
campagin and hence women
who want to have strong hair
are its target audience. People