Principles of Marketing

Principles of Marketing

Executive Summary
Marketing function is crucial and need to be follow by every organisation in an effective
manner. There are some tools that are used to promote products and services at wide level such
as Marketing mix that comprises four crucial elements like product, price, place , promotion.
This framework is helpful to increase in sales as well as profit margins of company.

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Analysis of marketing mix strategies of selected brands ..........................................................4
Product-.......................................................................................................................................4
Price-...........................................................................................................................................5
Place-...........................................................................................................................................6
Promotion- ..................................................................................................................................6
TASK2.............................................................................................................................................6
Discuss STP marketing planning process ..................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9