Principles of Marketing: Dove Toothpaste for Kids

Principles of Marketing

Table of content
INTRODUCTION
METHODOLOGY
FINDINGS
Existing brand and Brand Values
Description of the Target Market
Analysis of the New Market, Including Trends
An Explanation of the New Product
Competition
CONCLUSION
REFERENCES

Introduction
 In present times, for each organisation it is important to conduct
marketing action in an appropriate manner for achieving goal as well
as objective in timely manner. Marketing involve action that help in
attracting large number of user towards which is provided by them.
Herein, the organisation is taken is Dove that is owned by Unilever
and established in 1955. The company provide different variety of
goods such as hair care, beauty bar, body wash and so on. Now the
organisation focuses on planning to launch innovative product
named as Dove toothpaste for kids in order to conduct analysis of
market that help in accepting marketing principle. The objective of
improving this assignment is to acknowledge various aspects related
to marketing and their component (Kotler and Keller, 2015).

Existing brand and Brand Values
 Brand involves name, term, symbol that help in finding commodity which
is provided by seller and that must be differentiated from another seller. In
addition to this, brand extension help in assessing brand stretching that is
determined as a marketing plan which is used by organisation in context
of maximize product within similar brand image. Apart from this, there is a
different concept related to marketing that is adopted like Keller brand
equity model that includes four section in which Dove need to assess
value in marketplace that help in acknowledging or increasing knowledge
regarding who they are. The second is assessing regarding market and
target large number of audience and lastly the focus is on maintaining
relationship between organisation and consumer. Their main purpose is to
target large number of user at marketplace that helps in increasing sales
and profit margin in future period of time (Porral and Stanton, 2017).