Principles of Marketing: Lipton Brand and Marketing Strategy

Principles of Marketing

INTRODUCTION
Principles of marketing are the majors which are being used to sale the goods
and services. Some promotional strategies are being used by the business and its
marketing unit so that existing products can be sold. In this power point
presentation Unilever will be taken for assessment
In this presentation major focus will be on Coverage of Lipton Brand along
with its Advertising and marketing strategy. In addition to this, Growth strategy
Lipton Brand is adopting and Identification of the proposed target market for
the new brand extension will be covered in detail.

Background of Unilever:
Unilever owns more than 400 brands through which the organisation has
the sales of €53.7 billion. Here the Brand taken is Lipton which is owned
by Unilever. Lipton is named after the owner who is Thomas Lipton. The
organisation has slogan of “Direct from the tea gardens to the teapot”

Coverage of Lipton Brand:
Lipton is a well known brand in
consumer for its quality and pricing. Lipton
has always focused on behaviour of
consumer and tried to improve its products
in the best possible way. Lipton has always
analysed that regarding the market
preference and consumption of tea and
other beverages in that particular market.
Lipton focused on an innovative brand
strategy that covered both its product and
sales as well as its brand positioning and
overall communications.