Principles of Project Management

This document discusses the principles of project management and their application in a case study. It explores the agile DSDM approach, digital transformation, and its impact on sales and market advantages. It also provides insights into the resources and operations of an auction website, specifically the EBTH organization.

Running head: PRINCIPLES OF PROJECT MANAGEMENT
PRINCIPLES OF PROJECT MANAGEMENT
Name of the Student
Name of the University
Author Note

1PRINCIPLES OF PROJECT MANAGEMENT
Table of Contents
Part 1: Project approach, Questionnaire and DSDM principles......................................................2
Questionnaire...............................................................................................................................4
Part 2: Resource.............................................................................................................................11
Part 3: Requirements, prioritization and User stories....................................................................12
Requirements prioritisation.......................................................................................................14
User stories:...............................................................................................................................16
Part 4: Delivery plan and timeboxing............................................................................................17
Timeboxing................................................................................................................................17
Delivery plan.............................................................................................................................19
References......................................................................................................................................26

2PRINCIPLES OF PROJECT MANAGEMENT
Part 1: Project approach, Questionnaire and DSDM principles
The project is about the way an auction website underwent digital revolution for having a
better profit margin. From the case study it can be stated that the organization has made major
changes stepwise so that they can reach towards the goal. From the above table it can be stated
maximum people agrees to every needs related to the development of project (Sani et al. 2013).
While developing the project it is observed that the questionnaire helps to understand the
opinions of the employees associated with the organization. Moreover it can be stated that the
project approach is done by following the Agile DSDM approach as the project is divided into
different parts. This ensures that the project is being executed step wise without any error. The
vision of every employee is being analyzed with the use of this questionnaire. DSDM is an agile
method that focuses entirely on the lifecycle of the project. DSDM stands for dynamic system
development method. This was developed in 1994 and offers more governance towards the
development of the project (Riol and Thuillier 2015). The eight principles that are related to
DSDM approach is that it aims at focusing on the main business needs, aims at delivering the
product on time and collaborates effectively with the project managers. In addition to this DSDM
approach always aims at developing a project that will never compromise with quality and will
ensure development of the project iteratively. Thus it is important to have the project well
demonstrated and should have a better communication among the main team members of the
project. DSDM acts as the backbone for agile project management. Agile project management is
basically an iterative approach of planning and guiding the project process. The project
processed by following agile software development is mainly done in small sections and are
known as iterations (Brace 2018). The principle of agile project management includes attaining

3PRINCIPLES OF PROJECT MANAGEMENT
the customer so that they can be provided higher satisfaction and continuous delivery options can
be offered to the customers. ETBH has developed the technology that will ensure providing
proper shipping anywhere within the US and other parts of the world. They look after the interest
of customers so that they can offer a better property to them with better price. The second
principle of agile project management is to mitigate to new changes that will bring better
advantage towards the organization (Brioso 2015).
ETBH started aiming for a better market by improving the technology and getting shifted
towards the digital technology for every transaction and business activities. It is observed that
with digital transformation organization has able to grow the sales rate from $8 to $70 million
(Ramayah et al. 2016). The third principle is related to deliver proper working software that will
be developed within the short period of time. In addition to this agile management principle also
states that the developers and management needs to work together so that they can achieve the
project demand. The founder of the ETBH has initiated plans for connecting with families so that
it becomes easy to understand the estate sale tradition of a family (Conforto et al. 2016). This
will eventually help in expanding the business for achieving better benefits. The fifth principle
states that it is important to develop a project around motivate individuals so that they can
manage the project effectively. ETBH has developed its digital transformation in a way that it
will attract more customers and will provide an effective market towards them. The main focus
of the organization is to work on continued geographic expansion so that they can expand their
market too maximum cities. In addition to this the organization aims at having an international
market element for ETBH. The sixth principle states that it is important to have face to face
interaction so that they can have effective and efficient modes of communication. With the help
of digital revolution it will become easy to interact with the property dealers and the people

4PRINCIPLES OF PROJECT MANAGEMENT
interested in buying the project (Coyle and Conbo 2018). However the main criterion that is
needed to be implemented within the project is to have working software that will have primary
measure for progressing the project.
The project of ETBH aims at having a digital revolution so that they can have a better
control over the market. Apart from all this it is observed that with the implementation of agile
process it becomes easy to promote sustainable development. The concept of sustainable
development is related to the economic development without impacting the natural resources
(Delima et al. 2018). The organization states that ETTBH offers an agile and flexible approach
so that they can have a better knowledge regarding the website. Moreover the site is being
developed in such a way that it offers a better transformation a[approach so that it can be
protected from unauthorized persons. The software is developed in such a way that it can ensure
that every customers are provided with proper browsing ability. The ninth principle that is
offered with the agile process is that continuous attention needs to be provided towards the
technical excellence so that they can have a better way of enhancing the agility. In the ETBH
organization the website undergoes several changes every day so that they can maintain proper
agility (Schmitz 2018). Tenth principle states that simplicity is an important aspect that is needed
to be developed within the project. The website developed by ETBH offers better way of
managing activities so that they can offer a better result. After analyzing the project approach it
can be stated that the Agile PM principles are being used within the project effectively for
providing better benefits towards the organization.
Questionnaire
Indicate the closest collective opinon Where appropriate, comment
on issues or risks related to a

5PRINCIPLES OF PROJECT MANAGEMENT
more negative response to this
aspect of the DSDM approach
R
ef
Statement
Strongl
y Agree
Agree Neutral
Disagre
e
Strongly
Disagre
e
1
All members of the project
understand and accept the
DSDM approach
(Philosophy, Principles
and Practices)
✓
there is a high need to
understand the concept
of DSDM so that it
can provide support in
future for developing
the project.
2
The Business Sponsor and
the Business Visionary
demonstrate clear and
proactive ownership of the
project.
✓
I agree with the need
or proper proactive
ownership towards the
approach. This will
help in clearing the
project vision.
3
The business vision
driving the project is
clearly stated and
understood by all members
of the project team ✓
as per my opinion I
think that proper
business vision will
help in having a proper
team.
4 All project participants
understand and accept that
on-time delivery of an
✓ I agree on having all
project members
associated with project

6PRINCIPLES OF PROJECT MANAGEMENT
acceptable solution is the
primary measure of
success for the project
so that they can have
control over the
project.
5
The requirements can be
prioritised and there is
confidence that cost and
time commitments can be
met by flexing the scope of
what's delivered.
✓
according to me it is
highly recommended
to have proper
requirements
prioritized so that the
costs related to project
can be maintained
effectively.
6
All members of the project
team accept that
requirements should only
be defined at a high level
in the early phases of the
project and that detail will
emerge as development
progresses. ✓
it is important to
explain the
requirements at high
level at early stages of
the project so that it
can provide better
process.
7 All members of the project
team accept that change in
requirements is inevitable
✓ not every member is
going to be happy with
requirement changes.

7PRINCIPLES OF PROJECT MANAGEMENT
and that it is only by
embracing change that the
right solution will be
delivered.
As this will lead to
development of new
project.
8
The Business Sponsor and
Business Visionary
understand that active
business involvement is
essential and have the
willingness and authority
to commit appropriate
business resources to the
project. ✓
the business sponsors
needs proper
commitment towards
the business resources
so that it becomes easy
to manage the project.
9
It is possible for the
business and solution
development members of
the Solution Development
Team to work
collaboratively throughout
the project. ✓
solution development
team will help in
generating proper
teamwork and it is
needed to be present
within a project.
1
0
Empowerment of all
members of the Solution
✓ empowerment is an
effective solution that

8PRINCIPLES OF PROJECT MANAGEMENT
Development Teaam is
appropriate and sufficient
to support the day-to-day
decision-making needed to
rapidly evolve the solution
in short, focussed
Timeboxes
provides better support
in decision making
process.
1
1
The DSDM roles and
responsibilities are
appropriately allocated and
all role holders understand
and accept the
responsibilities associated
with their role. ✓
DSDM roles and
responsibilities are
necessary so that all
roles can be
understood effectively.
1
2
The Solution Development
team has the appropriate
collective knowledge and
skills (soft skills and
technical skills) to
collaboratively evolve an
optimal business solution. ✓
soft skills and
technical skills are
important factor
1 Solution Development ✓ solution development

9PRINCIPLES OF PROJECT MANAGEMENT
3
Team members are
allocated to the project at
an appropriate and
consistent level sufficient
to fully support the DSDM
timeboxing practice
team is an appropriate
team that will provide
sufficient support
towards the DSDM
timeboxing practice.
1
4
Tools and collaborative
working practices within
the Solution Development
Team are sufficient to
allow effective Iterative
Development of the
solution. ✓
I agree with the need
of proper tools and
collaborative working
within the team.
1
5
All necessary review and
testing activity is fully
integrated within the
Iterative Development
practice. ✓
review and testing
activity are performed
effectively and I agree
on this concept
1
6
Project progress is
measured primarily
through the incremental,
demonstrable delivery of
✓ there is a high need to
determine the project
progress

10PRINCIPLES OF PROJECT MANAGEMENT
business value.
1
7
There are no mandatory
standards or other
constraints in place that
will prevent the
application of the DSDM
Philosophy and Practices
on this project. ✓
proper standards are
needed to be followed
so that they can
implement proper
changes.
General comments on suitability or risk associated with the DSDM approach : the DSDM
project is implemented for the purpose of addressing all the risks. With the use of
questionnaire it becomes easy to address the opinions shared by the people.
Part 2: Resource
After analyzing the case study it is observed that the main reason behind transforming the
auction website into digital transformation. The main aim is to boost the sale and to have better
market advantages that will bring a proper benefit towards the auction company. It is observed
that after analyzing the company websites it is observed that the sale has increased after
transforming from $8 million to 70% million (Dingsøyr and Moe 2013). The company is

11PRINCIPLES OF PROJECT MANAGEMENT
developed in a way that it can be operated in simple premise. The main responsibility of
customer is to bid for an estate they want to buy. In addition to this the company also allows
someone to sell the estate if they want to move to some other location. The organization offers a
better way of shipping the products anywhere US and in other parts of the world. The
responsibility of the EBTH is to offer better estate price within less time and with less effort. The
organization offers the users with better knowledge and also allows bidding until5 to 7 days.
EBTH has 27 markets in 22 different states around 3 million visitors (TechRepublic, 2019). The
role of the website is to attract the customers with effective offers. The main roles played by the
co founder of the organization as they aimed at expanding their website outside the US. The co
founder has aimed at focusing on estate sale in Cincinnati with around an initial bidder base of
800 people. After the first six month it was observed that the growth has increased hugely that
has lead to provide a better franchise. Moreover according to the cofounder it is the
responsibility of the organization to connect with the families so that it becomes easier to
understand their state of mind while selling the traditional estate. Proper interaction with the
families will help in understating the story behind the product.
The company started their expansion by expanding into nearby markets and then
eventually started expanding to other location for the purpose of selling the items. After this the
organization got associated with two more business partners that helped in developing their
business (Fleming and Koppelman 2016). EBTH should be responsible for having a more
substantial investment in technology so that it becomes easy to develop strategy at the time of
shipping the products (Zafar, Nazi and Abbas 2017). The main role of the organization is to
forecast the details associated with each product effectively so that it can ensure better growth
towards the organization. Moreover with the development of the technology there is a need to

12PRINCIPLES OF PROJECT MANAGEMENT
allow the automated and proper identity for determining the constraints that will impact the
growth rate. The organization has developed an option for setting the pickup and drop location of
the items so that the shipping can be performed effectively within small time duration (Schwalbe
2015). However it will be beneficial if the organization starts focusing on listing the interest area
of every customer so that they display the estate value that are liked by the particular customer
(Coyle and Conboy 2018). Thus it is expected that the developed website will be able to offer
better benefits towards the organization.
Part 3: Requirements, prioritization and User stories
MoSCoW prioritization is a part of DSDM method. This method includes developing a
project based on a fixed time and it becomes important to understand all the relative importance
so that the project can be completed within the deadlines. Thus it becomes important to describe
the requirements based on the priorities. MoSCoW prioritization is mainly used for
understanding the priorities properly. The MoSCoW stands for: Must have , Should have, Could
have, Won’t have. This methodology works effectively on every type of project. It helps in
overcoming the problems that are associated with improper prioritization (Delima et al. 2018).
Every project needs to have some effective requirements without which it will become difficult
to deliver the project. It is important for every project to have a particular target so that they can
work accordingly. Without this particular requirement it becomes pointless to have the project.
The second reason for having this requirement is that without this requirement it becomes unsafe
and the organization will not be able to deliver the solution towards the users (Almeida 2017).
Thus every organization aiming at delivering a project needs to focus on the project requirements

13PRINCIPLES OF PROJECT MANAGEMENT
effectively so that they do not miss the important requirements related to the project. The second
important factor of MoSCoW prioritization methodology is the requirements that project should
have. This requirements are defined as important but not crucial for the organization.
The project developed has the chances to fail if these requirements are not implemented
however it is not an important requirement. The third important factor is the requirements that
could have implemented within the project. This requirement basically wanted by the project
however their absence won’t affect the project. These requirements have very less impact on the
project and on the users (Abrahamsson et al. 2017). Won’t have is the last criteria that includes
thee requirements that are not needed for the current project however it can be used in future
project. Thus while implementing a project and prioritizing the project it becomes important to
ensure that project is being implemented based on the MoSCoW prioritization. The priority
levels set by MoSCoW includes implementing proper MoSCoW for project, MoSCoW
prioritization for the project increment purpose and MoSCoW prioritization for the timebox
(Dingsøyr and Moe 2013). The main purpose of using MoSCoW prioritization is that it offers an
effective way of managing the requirements. However DSDM recommend 60% efforts for the
must have requirements towards the project and around 20% effort for could have. Thus it can be
stated that the project with higher than 60% must have effort has the high chances of facing risks
ad need to have proper predictability over the project (Fleming and Koppelman 2016).

14PRINCIPLES OF PROJECT MANAGEMENT
(Snowman using DSDM approach)
Requirements prioritization
Main requirements for the online auction industry are:
 Will be able to buy properties
 Sell the properties
 Bid for a property
 Set picking location

15PRINCIPLES OF PROJECT MANAGEMENT
 Setting receiving location
 Updating property details
 Providing contact detaols
Must have Should have Could have Won’t have
Needs to have effective
website
Proper stakeholders Effective policy makers
System won’t have past
details of the property
Setting bid price Easy management
process
Users hobbies list System won’t have
individual login
Performing multiple
auction
Customer should have
access over the history
Detailed database for
every customer
Customer will not be
able to enter the system
once the bidding gets
started
Allowing specific group
of customers
System should be able
to provide extension
towards the auction if
needed
Allowing the system
owner to take part in
bidding process
No need to check
customers background
Setting minimum price Notification is provided
frequently
Proper control over the
products
Pick up and drop in
location

16PRINCIPLES OF PROJECT MANAGEMENT
Authenticate bidders
Appropriate plots
These are the major requirements that are needed to be focused while working with the
project. Apart from the requirements listed in the table it becomes important to have a proper
data analysis strategy for understanding the way business is performing their task. The main
concern of the organization is to gather the details regarding the geographic area in which the
project can be expanded. The project needs to be developed in such a way that it will provide
effective solution towards the organization (Anwer et al.2017). The organization has also set
proper shipping strategy so that they can ensure better solution towards the users. They will work
on providing instant shipping along with proper knowledge of drop and pick up details.
User story is referred to the tool that is offered with agile software development for
capturing a description of a software feature from the perspective of an end user. With the help
of user stories it will become easy to understand the functioning the ETBH website. The main
benefit that is offered with the user stories is that it increases the software success rate and also
offers a better process for increasing the productivity (Baptista et al. 2016). However user stories
helps in making proper senses without facing any problem and leads to understanding the
requirements easily.
User stories:
As a customer

17PRINCIPLES OF PROJECT MANAGEMENT
I want to know about the property available for sell
So that I can buy it as a future investment
Part 4: Delivery plan and timeboxing
Timeboxing
Timeboxing plays a crucial role in the project management. This helps in managing the
time that is needed for developing the project. This ensures allocation of fixed time period so
that each activity can be completed within the allocated time. Timeboxing ensures that the
project is being completed within the given time period. This is used as a project planning
technique. The schedule is divided into different number of separate time periods. Each part
of the project has their own set of deliverable (Binder 2016). Timeboxing helps in
performing the project within a fixed scope. This includes defining the tasks that cannot be
completed within a fixed amount of time. Thus in order to finish the project by meeting all
the deliverable it becomes important to extend the deadline or to appoint extra people for
completing the project. However once the project has included proper timeboxing it becomes
important to ensure that the project is completed within the time so that it can reduce the
chances of delay. In addition to this timeboxes are also used for the purpose of risk
management so that it can determine the risks explicitly. While developing a project it is
observe that time is treated as one of the primary constraints that help in completing the
project within the time (Song 2016). In order to maintain the project timeboxes it is important
for the organization to ensure that the scope is being reduced so that every activity can be
completed within fixed time.

18PRINCIPLES OF PROJECT MANAGEMENT
Project
Project initiation Identification of
problems
(10-30% effort)
Developing new
project
(20-60%)
SRS Resource
identification for the
new system
(10-50%)
Resource gathering
and analysis
(50-80%)
Project
planning
Feasibili
ty analysis
(10-30% effort)
Quality
management plan
(30-70%)
Risk
management plan
(50-80%)
pr
ocurement
management
plan
(10-
20%)
Project design
and execution
defining
hardware
specification
(10-40%)
defining
software
specifications
(20-50%)
Designing
the website
(10-70%)
System
prototype
design
(10-
69%)
Testing Perform
ance and user
acceptance testing
Functionality
testing
(30-50%)
Unit
testing
(70%)

19PRINCIPLES OF PROJECT MANAGEMENT
(10-30%)
Project
implementation
and closure phase
Post
system maintenance
plan
(10-34%)
Analysis of
customers feedback
(30-50%)
Stakeho
lder’s signoff
(40-80%)
Delivery plan
By increasing the cost and offering better benefits towards the worker will help in
completing the project within time. Dynamic system development method has implemented
proper timeboxing for ensuring better facility towards the organization (Stellman and Greene
2017). Timeboxing helps in completing the project incrementally by breaking it into different
project portions. The role of the project manager is to develop a schedule based on which the
project will get executed. Before proceeding with the project it becomes important to fix a
proper budget and delivery date so that the team members can work accordingly for
achieving the goal. Time and budget are the two main constraints that are needed to be
maintained properly for having better project progress. As a project manager it is important
to understand the market details so that the website can be developed in a way it brings
proper benefit towards the organization (Flora 2018). The auction organization mainly
performs the functions of selling the product, buying the product and conducts bidding
process online. In addition to this project manger are responsible for making a proper
delivery plan including timeboxes so that it can be completed within a proper time.
Task Name Description Duration(Time

20PRINCIPLES OF PROJECT MANAGEMENT
boxing)
Project plan for EBTH auction
company
29 days
Concept 13 days
Identifying the projects
This phase will include analyzing
the major issues that were faced by
the traditional way of auction and
the reason behind moving to
online auction (Golini,
Kalchschmidt and Landoni 2015).
3 days
Prioritizing the requirements
associated with the project
This part aims at discussing the
requirements associated with the
project.
3 days
Inception 7 days
Resource identification for
the new system
This part of the project will help in
understanding the basic
requirements for the project.
3 days
Resource gathering and
analysis
Resource gathering and analysis
helps in collecting the data
regarding the project and describes
4 days

21PRINCIPLES OF PROJECT MANAGEMENT
a process in which the project will
provide better benefits towards the
organization (Tomanek, Cermak
and Smutny 2015).
Iteration 26 days
Feasibility analysis
Feasibility analysis is used for
understanding the performance of
website and will check whether
the website is feasible or not.
3 days
Quality management plan
Quality management plan helps in
managing the quality of the project
(Hoda and Murugesan 2016). This
will ensure that the website offers
a better way of handling the
website.
2 days
Risk management plan
Risk management plan includes
planning of the project efficiently
so that it does not impact the
performance. The risk
management plan will ensure
proper safety towards the website.
2 days

22PRINCIPLES OF PROJECT MANAGEMENT
procurement management
plan
Procurement management plan
focuses on developing project
effectively.
8 days
Release 29 days
defining hardware
specification
The hardware specifications are
also needed to be developed
properly so that it does not impact
at the development process.
3 days
defining software
specifications
This part includes defining the
software that is used for
developing the website.
3 days
Designing the website
It is important to design the
website so that they can maintain a
proper working of the website.
5 days
System prototype design
This ensures development of the
product before so that they can
demonstrate the proper working of
the website (Nicholas and Steyn
2017).
3 days
Production 15 days

23PRINCIPLES OF PROJECT MANAGEMENT
Performance and user
acceptance testing
Business requirement are tested
with the help of acceptance
testing. This helps in
understanding the performance of
the website so that it can be used
for further evaluation (Kerzner and
Kerzner 2017).
6 days
Functionality testing
This stage includes testing the
software based on the functional
requirements. Functions are
basically tested by providing
proper input and examining the
output simultaneously. This helps
in ensuring that the requirements
related to the software is being
fulfilled (Landry and McDaniel
2016). The development of online
auction site will be tested on their
basic functional requirements.
5 days
Unit testing Unit testing is referred to the level
of software testing in which each
component is tested individually.
The aim behind unit testing is to
4 days

24PRINCIPLES OF PROJECT MANAGEMENT
have proper software that will be
able to perform the tasks.
Retirement 24 days
Project inspection
After the system is being
developed it becomes important to
ensure proper maintenance so that
its working can be understood
effectively.
7 days
Analysis of customers
feedback
At the last phase of the project it
becomes important to ensure that
the developed project will attract
more customers and will ensure a
better profit margin towards the
organization. By analyzing the
feedbacks generated by customer
it becomes easy to analyze the
results.
4 days
Signing off the project This part is being executed when
the project is being implemented
successfully and they aim at
launching the project in the
2 days

25PRINCIPLES OF PROJECT MANAGEMENT
market.

26PRINCIPLES OF PROJECT MANAGEMENT
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