Principles of Sales and Marketing Essay

Principles of Sales and Marketing
New Product Development Concept
STUDENT NUMBER:
ASSESSMENT NUMBER:
WORD COUNT: 999 words

Table of Contents
INTRODUCTION:.....................................................................................1
ABOUT THE PRODUCT:.........................................................................1
OBJECTIVES:...........................................................................................1
MARKETING AND SELLS CONCEPT:.................................................1
SWOT ANALYSIS:...................................................................................2
MARKETING MIX:..................................................................................3
PROCESS OF PRODUCT DEVELOPMENT:.........................................4
Reference....................................................................................................5
1

INTRODUCTION:
Marketing and sales are two integral part of organizations successful run in any
market. With increase in business entities and relaxation of policies for carrying out
business, product development and marketing has taken a new form. Companies does
not hesitate to look beyond their present product portfolio to attract customers and
build a brand image. In that context, the current essay will take into account a product
development initiative and recommended strategy for its marketing by application of
marketing theory.
The company will work for a new ready to eat diet food product under the retail brand
name of Marks and Spencer is a food specialist, not a supermarket (Marks and
Spenser, 2018). The company uses a quotation, “instant diet, and instant food “to
describe its new product. It ensures the high standards, best quality and healthy
product for its consumers and will give energy to the body throughout the day. The
company introduces new ready to eat diet food product in the market for benefit of
consumers of all age group. The product contains natural ingredients and nutrients
which is essential for a balanced diet. Its instant ready to eat feature is its uniqueness
and it will attract customers. The company believes in marketing strategies and
policies in promoting its product through its outlets and its own online website. It
assures the high standard quality of product and healthy product for consumption.
Launch of this product will revolutionize the market and will be beneficial for the
company.
ABOUT THE PRODUCT:
The company will produce a new ready to diet food which will come in vacuum
packing. It will be helpful for people to save time from kitchen and preparer their food
instantly. It also helps to avoid eating unhealthy junk foods. It will provide all
vitamins and nutrition required for a healthy life.
It will have a lifetime of 20 days and can be stored in cold as well as normal
temperature. It comes in 2 categories for a vegetarian diet and Non-vegetarian diet.
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