Principles of Sales and Marketing

Principles of Sales and
Marketing

 The action and process of promoting and selling
products or services of the organisation is known as
marketing.
 In accordance with this context, the present study will
cover the aspects of marketing of goods manufactured
by Clinique.
 The segmentation, targeting and positioning and
marketing mix analysis will be made in this report. The
competitor analysis will be made in this poster order to
acquire information about company present position.
INTRODUCTION

 In market sector of skin care, make up and fragrance
products, Clinique Laboratories is one of the world's
leading manufacturer.
 The head office of the organisation in United Kingdom
is located at London.
 The management of the Clinique Laboratories deals
with multiple range of products which are related with
skin care and fragrances.
 It was established in 1968 with skin care and make-up
products and was founded by Evelyn Launder.
Overview of organisation

 Clinique SMART formula does
not affect the eye area and keep
the skin calm and comfortable.
 The company aiming to launch
the product on the auspicious
day of Christmas in London on
25th December 2017.
About Clinique SMART