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Running head: PRINCIPLES OF THE INTERACTIVE MEDIA PRINCIPLES OF THE INTERACTIVE MEDIAName of StudentName of UniversityAuthor’s Note
1PRINCIPLES OF THE INTERACTIVE MEDIAIntroductionThe following assignment is the analysis of the website. The chosen website for thisassignment is a gaming website known as the ubisoft. Ubisoft is the video game publishingcompany which launches the game made by the game developers. Ubisoft is the rising companyin the gaming business they have launched various popular games like Assassin creed which hasbeen on high demand thus working on such website will provide a good knowledge about themarketing strategy related to the rise of the website. The users in this website can range from 18to 35 years of age. The characteristics of the user in this website are the people who are lookingfor the best game which has good interface and the multimedia. The main task which the userperforms is to find the best game which they can play. Discussion The Ubisoft is the video game publishing company who publishes or launches the videogames made either by the company or some game developing company. Some of the populargames made or launched by the website is watch dogs, tom Clancy’s the division, assassin creedand for honor. The assassin creed series which is published by the ubisoft is the best runninggames in the history. There have been various versions and series of the game developed by thecompany(Rada 2012). The assassin creed is considered to be the most reliable and the annualfranchise of the company. In the year 2016 the latest version of the game has generated overseven hundred million dollars in the sale of the third quarter of the financial year. Therefore inthe year 2016 the company generated over one and half billion dollars in the sales. The videogame evaluation in the year 2016 in the United States was over 18 billion dollars. According tothe statics of the video game played in the year 2016 the average age of the gamers who are
2PRINCIPLES OF THE INTERACTIVE MEDIAplaying the videogames is 35 years. The average of the purchasers of the games is 38 years. Thepercentage of the house which owns a gaming device is over sixty five percent and the averageyears the games ahs even playing the game is thirteen years. The male percentage of the gamersis fifty nine percent and the female gamers are forty one percent. Thus the above statics impliesthat nowadays every age group of the people is playing video games to pass their time. Thereforethe typical users of the game are not only restricted to the children but different age group shouldalso be targeted for marketing(Gee 2014). Over fifty percent of the users are playing the sportsgames. Thus the website needs to publish more of e-sports games. Method used to measure usability Feedback of any work is important to measure the usage and effect of that work on thecustomer. It also helps in detecting the loopholes in the work which can be corrected. In thegaming sector there are various methodologies development has been done in order to evaluateand analyze the user experience. The factors which include for measuring the game usability isfun, flow and Playability which is the common used factor to analyze the game usage(Chen2014). A person also proposed the framework which can be used for the evaluation of the factorplayability during game play. Taking the factor the user experience into the account its userexperience is found to be the sum of all other factors, like playability, flow or usability.Playability can be the key factor for measuring the user experience.The sample screens and an analysis of the usability
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