Principles and Practices of Marketing- PPM
VerifiedAI Summary
This report discusses the marketing mix elements and strategies used by Fitness First to enhance its strategic positioning in the market. It also evaluates the effectiveness of marketing efforts exercised by the firm in order to increase sales. The report covers different marketing theories and models such as SWOT analysis and Porter's five force model. The subject is Principles and Practices of Marketing (AN) and the course code is not mentioned. The college/university is not mentioned as well.