Business Analysis of Printing Industry: SWOT/PESTEL Analysis of Brunswick Press

Business Analysis

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Printing Industry Data..................................................................................................................2
Strengths, Weaknesses & Challenges Faced...............................................................................3
SWOT/PESTEL Analysis of Brunswick Press............................................................................3
Competitive Position through Porter’s Five Forces Model.........................................................5
Issues Faced by the Owner/managers of the Business................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Business analysis can be defined as the analysis of a business for identification of its
needs and determination of solutions to its issues and problems. This involves identification and
articulation of the needs of the business for the changes in its needs, workings and facilitation of
changes. The following report therefore, will include explanation of primary businesses,
suppliers, customers, strengths and challenges faced along with SWOT and PESTEL analysis of
Brunswick Press. Then, the competitive position will be analysed along with identification of
issues, resources, etc. of the business.
MAIN BODY
Printing Industry Data
Entities in this industry are engaged in the process of printing of books, magazines,
brochures, tags, annual reports, security papers, diaries, maps and other products and documents
but excludes newspapers and periodicals printing that are printed four to five times a week
(Rong, Patton and Chen, 2018). UK has said to have exported printed products of worth £3.1
billion in 2018 and have imported printed products of worth £2.4 billion in 2018. Now in 2021,
the market size of the printing industry is of £9.1 billion. The industry showed a well enough
compound annual growth rate (CAGR) of 2.9% through the five years up to 2021 – 22.
It is natural that the digital alternatives that are more preferable by the customers has
constrained the performance of this industry over the last 5 years. Such digital alternatives
include e – books, online apps to make these posters and brochures, etc. which are on the rapid
growth and rapid popularity over the course of the past few years. COVID – 19 pandemic caused
violent volatility in the prices of the commodity and also caused the demand to fall drastically
(Villalba-Diez and et.al., 2019). Such an adverse outbreak led to forced closure of the businesses
and caused the customers to spend more cautiously due to the impact of the uncertain economic
conditions.
The industry’s revenue is estimated to show the growth of annual compounding rate of
0.2% over the next half decade up to 2026 – 27 and reach revenue level of £9.2 billion. But it
shall be noted that the companies in this industry are expected to face a fierce competition from
their substitutes i.e., information publication and advertising online. So, to improve the revenue,
entities are expected to introduce innovative services.
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