Challenges and Strategies for Effective Communication in Pro Vaccination Campaign

This report covers the challenges and barriers to effective communication and strategies for overcoming communication barriers in pro vaccination campaign. It discusses physical, emotional, attitudinal, information and cultural barriers and suggests effective strategies like advertising about vaccine centres, broadcasting information on televisions and providing information in different languages.

Introduction
COVID 19 has created impact on everyone's life in some way or the other. Many
people lost their lives, jobs and even shutting down of industries. Owing to this,
vaccination has been developed by many organisations and many people has taken
their dose. But still their people which didn't take the dose as they are not aware
about COVID 19 vaccination and its advantages. Due to communication barrier,
they are unable to get proper knowledge and this creates impact on their lives. In
this report, it covers the challenges and barriers to effective communication and
strategies for overcoming communication barriers.
Common challenges and barriers
Physical barriers: People are aware of the fact that vaccinations have been
developed and they are accessible to the public. The vaccination slot has to be
booked prior and people are unaware of this fact. Along with this, they also thought
that vaccination centres are far away from their place and avoid to travel long and
due to this, many people still did not take vaccine shot (Fontanella and et. al.,
2020).
Emotional barriers: People believes that getting shot of vaccine will have
side effects which will make them sick. They have also heard about some rumours
regarding side effects of vaccine which could be dangerous to them. People are
scared and had a feeling that they will get infected on vaccine centre (Mitha, 2020).
Regarding this, they are avoiding to go vaccine centre. They also have a feeling that
vaccines are untested and it directly giving to people and this has created a huge
impact on them.
Pro Vaccination Campaign
Attitudinal barriers: COVID 19 has created a huge impact which leads in
loss of many lives. There are people who still believe that they will not get
infected from COVID 19. They also thought that it would be risky for them to
take the shot and do not think that they have high chance of getting COVID 19.
They are resists to change this attitude towards taking vaccination shot. This
thought of not taking the shot is developed by rumours that created by anti-party
political members and over confidence of people.
Information barriers: People are still unknown about the facts of
vaccination such as how many types of vaccination are available in the market,
effects and advantages of taking the shot and so on. They are not aware of the
fact that it is safe and it would not harm them. They are also don't which vaccine
is to be taken. There is certain information which is required to be known by
people so that they could decide which vaccine they should take. Along with
this, negative publicity has make the scenario different as people are more
conscious towards their health and some rumours make them feel that taking
vaccine would make them sick and so on (Mahase, 2020).
Cultural barriers: There are people who are not so sure about their
English ability and most of the information regarding vaccine is available in
English which makes people in lack of confidence to towards their understanding
of information thus, results in not getting vaccination as they are not aware
anything about the vaccination. Along with the, nurses which are giving shot
only speaks English which generates difficulty to those people who belong to
different culture and this would make them feel not taking the shot (Alsafi and
et. al., 2020). People are anxious towards taking the vaccine because of their
religious culture and faith.

Effective strategies
The various strategies which would help in overcoming from barriers are
mentioned below:
 In order to create awareness about the vaccine centre, the government of
UK can advertise about various centres in different pamphlets according to
area and distribute in the locality. From this strategy, people could get
aware about their nearest vaccine centre.
 In order to create awareness about the facts and information about
advantages and side effects of vaccine, the government could make
announcement regarding all the relevant information (Scott and Lambert,
2020). Along with this, they can also broadcast information on televisions,
radio channel. This would be an effective method to provide information to
them.
 Moreover, there are people which do not understand English properly
which lead them to not understanding the information about vaccine as well
as talk to nurse or doctors for same. For this, the government could make
sure that they are able to provide information in their language and
regarding, they could print pamphlets in language which could be
understood by them. This pamphlet will contain all the relevant information
and make the individual know about the side effects.
 There are people who still believe that there would be risk in taking the
shot and not think that there are high chances of getting COVID 19.
Regarding this, government can conduct different campaigns for
providing information regarding all the information about vaccine and
consequence of not taking the vaccine. This would assist people in
knowing about the consequence of not taking the shot (Dewa and et. al.,
2021).
Conclusion
From the above discussion, it can be concluded that COVID 19 has a big hand in
making the lives of people worse. This infection is life threatening and in order
to save and reduce the effects, many organisations have developed vaccination
which is mandatory for people to take. But there are people who are not aware
about the advantages of vaccine and thought of not taking it. This could generate
a high risk of getting COVID 19. In this report, it includes the various barriers
which effect people in not taking the shot. Along with this, it also includes the
different strategies for overcoming from these barriers.
References
Books and Journals
Alsafi and et. al., 2020. The coronavirus (COVID-19) pandemic: adaptations in medical
education. International journal of surgery (London, England), 78, p.64.
Dewa and et. al., 2021. CCopeY: a mixed-methods coproduced study on the mental
health status and coping strategies of young people during COVID-19 UK
lockdown. Journal of Adolescent Health, 68(4), pp.666-675.
Fontanella and et. al., 2020. Neurosurgical activity during COVID-19 pandemic: an
experts' opinion from China, South Korea, Italy, the USA, Colombia, and the
UK. Journal of neurosurgical sciences, 64(4), pp.383-388.