Barriers and Strategies for Effective Communication in Pro Vaccination Campaign in UK

 Physical barriers: this is the most common barriers of the effective
communication among the people of UK as the people are not sure about
the vaccination centre, find place of vaccination very far and also has
inconvenience to go. Due to this many people let go to book their
appointment for the vaccination.
 Emotional barriers: People are also afraid and fear to take vaccination
to its post effects such as fever, body ache and other sickness symptoms.
Some people fear to take vaccination as they have lack of trust because of
its new origination and relatively untested. Also people are worried to
visit vaccination centre as they may come in contact with many people
there.
 Information barrier: This barrier is relatively very as people of UK are
not aware about full information related to the vaccination and its post
symptoms. Also people have false information about the vaccine effects
and some are under negative media publicity.
 Cultural barriers: There are many migrants in UK and also people living
in UK are not confident over English and most of the vaccination
information is English which is problem. Some cultures are anxious
about the vaccination.
Pro Vaccination Campaign
Introduction
COVID-19 pandemic has caused the major changes to the life of people in UK. As
the post-pandemic, life of people is slowly getting back to normal. But, still there
are cases occurring for which UK government is making people aware about the
benefits and needs of the getting vaccinated. But as per the government analysis the
people are still less keen to get vaccinated due to some reasons. This leaflet will
outline the barriers of effective communication and strategies to persuade people to
take vaccination.
Common challenges and barriers
There are range of reasons that are preventing people of UK from getting
vaccinated but most important reason is the ineffective communication between the
government and citizens of UK. The government of UK has identified some
barriers of effective communication which are discussed below:
Attitudinal barrier: Some people have negative and over confident attitude that
they won’t be affected by Covid-19 and also has a psychology that vaccine is risky
therefore, they show resistance.