Challenges and Strategies for Effective Communication in Pro Vaccination Campaign

Introduction
Business communication is defined as the procedure of sharing data and
information between people who are within and outside the business organisation.
It is very significant for a business organisation to build up effective
communication so that all employees as well as management could achieve
organisational goals and objectives (Susilo and et.al, 2020). In context with
COVID-19 pandemic, there are many issues which are preventing people to take
vaccine so it became important to develop certain strategies in order to make them
aware about vaccine importance. The report is based on an advertising campaign
which involves challenges and barriers to effective communication and strategies to
overcome all the barriers.
Common challenges and barriers
 Physical barriers: - It refers to a physical distraction or any kind of external
factor that may hinder the smooth flow of interaction within all the people.
While analysing about COVID-19 -pandemic, one of the main physical
problems was that areas in which tests were being done was far away due to
which people finds it inconvenient to go to that place.
Pro Vaccination Campaign
Due to this, it creates an issue in communication as all the people belong from
different status and outside territories due to which they are not able
communicate with each other about benefits of taking vaccine.
 Emotional barrier: In context with the situation of pandemic, there are
many people in United Kingdom who doesn't prefer to take vaccine
because they don't want to get close with people and are also scared that
they might get sick after taking vaccine (Werling, 2020). It becomes a
barrier in communication in terms of fear and mistrust among people. As
there are maximum number of people who don't trust on vaccine that
whether it is beneficial or not.
Challenges: -
 Not listening to other people: - It becomes a major challenge in doing
effective communication if an individual doesn't listen to other people.
By analysing the situation of COVID-19 pandemic, it becomes a
challenge for UK government also to convince the people to take
vaccine. If they don't listen to their audiences, then no individual would
prefer to take the vaccine.