International Marketing Management

International Marketing
Management

Table of Contents
Introduction......................................................................................................................................1
Main Body.......................................................................................................................................1
Market Entry Strategy............................................................................................................1
Global trends and their application in the local environment.................................................3
Social Media standardization and adaptation.........................................................................4
Conclusion.......................................................................................................................................5
References:.......................................................................................................................................6
Books and Journals.................................................................................................................6
Appendix A......................................................................................................................................7
Segmentation and buying behaviour......................................................................................7
Appendix B......................................................................................................................................8
Cultural insight.......................................................................................................................8

Introduction
International marketing is defined as the application of marketing methods and principles to
more than more country, it an effort by an organisation made with the objective of reaching to
the target audience in overseas market while expanding its business. It is the extension of
company’s local marketing strategy to the international market with prime focus over market
identification, targeting and positioning of a company across geographical borders (Trautwein
and Lindenmeier, 2019). Companies plan and design intense marketing plans with the help of
marketing mix to ensure the free flow of goods and services to the consumers in more than one
nation. Hello Fresh was founded in the year, November 2011, with the purpose of providing
weekly shipment of groceries and recipes the customer who are seeking for an instant food
cooking options. It is the largest meal kit company, based in Berlin, Germany, with its operations
in United States, Canada and in Western Europe. Objective of the report is to find an optimum
market entry strategy for Sweden, modes of communication and analysing the trends that have
an impact over their expansion.
Main Body
Market Entry Strategy
Brief Introduction of the company
Hello Fresh is one of the largest easy to cook meal Kit Company, originating from Berlin,
Germany. Company was founded way back in 2011, November with the objective of providing
weekly shipments of groceries and recipes to the families that allow them to prepare food in a
short span of time and appealing food at home without the concern for planning a meal and
stepping out for purchasing a grocery. The target segment for the Hello Fresh is the people who
fall into the category of 30-50 years who are mostly working professionals and usually don’t
spare time to cook food and meal planning. Presently, Hello Fresh is planning to expand its base
in other countries of Europe, with the concept of providing organic and vegan recipes, products
and meal plans to the customers (Ferguson and Mohan, 2020).
Green Chef is certified company, founded in the year 2014 which is a subsidiary of Hello
Fresh, which provides meal kits plans to every lifestyles including vegan, Keto, Paleo, organic
and plants based diets to the customer who are health conscious. Green Chef was formed with
the objective of providing healthy and organic meal kits plans that are easy and accessible to the
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