The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
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Contents
Introduction 1
0

Part 1 2-4
Explanation of marketing 2
An explanation of what the marketing mix is and where the
communications mix fits 2
An explanation digital marketing 3
An explanation of social media marketing 4
An explanation of why digital marketing and social media
marketing are important to contemporary businesses 4
Part 2 5-7
Two examples of social media content that really work and
justification of why they work 5
Screen shots of effective campaigns with reference to established
models and standards for digital marketing 6
Why social media content is effective? 7
Conclusion 7
References 8
Introduction
Marketing is made of the platform through which all the business organisations try to sell
their products to the customers (Smith, 2017). The digital and social media marketing
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implicates out to maintain economy of the companies and also helps global development. It
provides out all the multitude areas In which all the important marketing areas and the
business operation can be taken place. Digital marketing helps songs to enhance the
networking in the business practises with the customers and also provides an opportunity to
all the individuals in order to maintain a fair digital approach in their marketing sections. This
report will cover the meaning of marketing with marketing mix and all the important digital
marketing with the social media platforms that are being needed for the organisations.
Part 1
Explanation of marketing
Marketing is mainly the practice which is being taken by the organisations in order to
maintain their goods and services and promote it in a strategic approach and manner in the
targeted segment. The main motive for all the marketing practice is to promote and enhance
all the values of the products and the offerings in all the companies and also to generate the
revenues and profitable market in the sales(Park, 2020). All the firms used to adapt the
practises of marketing in order to maintain the requirements that It will be given by the
customers and also to provide the products in a suitable manner.
In order to make the marketing the important areas are the promotion and the
advertisement of the product so that they can reach out to the customers and also enhance
their sales. All the marketing process if we require to frame the trends that are being given for
the purchase areas did helps out to create awareness for all the customers in the product
values.
An explanation of what the marketing mix is and where the
communications mix fits
For all the important business practises there is an implement a tool that helps out to
win the advancement it is mainly the marketing objective and the implemented goals. The
marketing helps out to frame their objectives in an achievable manner that can be applied to
promote their products at a proper time and in a strategy planning at a variant
place(Palmatier, and Steinhoff, 2019). There are mainly 4 P’s of marketing that helps out to
maintain the concepts and instruments the marketing areas these are being mentioned as
follows:
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