The Role of Digital Marketing and Social Media Marketing - Theory and Examples

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
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Introduction................................................................................................................................2
Part 1..........................................................................................................................................2
Explanation of marketing.......................................................................................................2
An explanation of what the marketing mix is and where the communications mix fits........3
An explanation of digital marketing......................................................................................4
An explanation of social media marketing.............................................................................4
An explanation of why digital marketing and social media marketing are important to
contemporary businesses........................................................................................................4
PART 2.......................................................................................................................................4
Two examples of social media contents that really work and justification of why they work
................................................................................................................................................4
Screen shots of effective campaigns with reference to established models and standard for
digital marketing....................................................................................................................5
Why social media content is effective?..................................................................................6
Conclusion..................................................................................................................................7
1

Introduction
Business management foundation is the process by which business is able to perform its
functions in more effective manner. Management deals upon various kinds of things which have
been helping in dealing over all progress of an organization. Business is been managed and
introduced in more effective manner with the help of digital marketing. Digital marketing is the
process which makes expansion of business possible in more effective manner. Also Digital
marketing help in managing of business by making its process to be smooth and user friendly that
makes goals and objectives achieved in more organized manner. Management and digital
marketing makes various kinds of activities within an business done in more effective manner. In
this file things is based upon digital marketing and various aspects related to it. Also campaign is
been covered which has used social market and attained profit out of it. In the end effectiveness of
social media is covered.
Part 1
Explanation of marketing
Marketing refers to activities within which an organization has been dealing over
buying and selling of goods in more effective manner with product or services provided.
Marketing involves thinks like advertising, selling, and delivering products to consumers or
other businesses more easily and effectively. Marketing is the process done on behalf of an
organization for introducing products and services in more effective manner. In the marketing
is been refer over all activities which makes an organization promote by selling all its product
within the chosen market. in this marketing mix is been used which has mainly four Ps
product, price, place, and promotion. Further marketing seeks over identifying of product or
services in order to gain attention of customer over product and service (Kumar, Samalia and
Verma, 2017).
An explanation of what the marketing mix is and where the communications mix fits
The marketing mix is referred to as those actions and tactics which is been used by an
organization for promoting brand or product within the market. It is studied with the help of 4
P’s of marketing which is used for demarcation over differentiate and enhance the image of a
product. These are those key factors which make involvement introducing of product within
market that has been launched by new organization (Kato and Charoenrat, 2019). Under
marketing mix four Ps is been explained which deals over both internal and external factors
2