Strategic Planning and Personal Reflection in Marks and Spencer

Portfolio of strategic
planning and personal
reflection

Table of Contents
INTRODUCTION...........................................................................................................................3
Part A (1)..........................................................................................................................................3
Part A (2)..........................................................................................................................................4
Part B...............................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Strategic planning is the method of preparing and defining an organization's strategy. The
strategic plan provides framework for mission, vision, and values, and also long-term priorities
and action plans for achieving them. A well-written strategic plan can be essential to a firm's
growth and development as it defines how to adapt quickly to opportunities and challenges.
Marks and Spencer is taken as base company. Marks and Spencer which was established in 1884
by Michael Marks and Thomas Spencer in UK, is a British multinational corporation that
specialises in fashion retailing. In this report, it covers evaluation of the performance of selected
company, a strategic plan, justification for strategic theory and reflection.
Part A (1)
Competitive strengths
Marks and Spencer is a multinational organisation which is catering their services to
people across the globe. They are using RFID technology which helps them in order to get the
optimal number of garments from the manufacturers. This also facilitates with prediction and
preparation techniques, which aid in the implementation of the JIT (Just-In-Time) inventory
management framework. RFID technology is being developed to support outbound logistics
that monitors the stores' inventory levels in real time and maintains that they have enough
apparel items to satisfy their clients. With the help of social media, they are able to engage with
their customers directly (Smith, 2020). The organisation ensures sustainable clothing sourcing by
using a dashboard to monitor how much carbon emissions the organization's operations reduced,
how much waste was recycled and so on. Generates 100% of its energy from sustainable energy
and has cut carbon emissions by 75% in the last decade. The corporation has set an ambitious
CSR target of reducing CO2 emissions by 90 percent by 2035. M&S has switched to card and
foil packaging in excess of 2000 tonnes of plastic packaging. The corporation has effectively
recycled 100 percent of its discarded plastic and it assures that animals are not harmed on the
farms.
Market position
With its 1380 stores worldwide, the company sells menswear, women’s wear, children
wear, footwear and other products. The business is divided into two divisions such as UK