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Principle of Marketing: Evaluating the 4Ps Strategy for Brand Extension

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Added on 2022/11/30

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This document discusses the importance of marketing strategies and evaluates the 4Ps strategy for brand extension. It includes a case study of L'Oréal's expert moisturizer for men and provides recommendations for improvement. The document also explores the target market comparison and the current values of the brand being extended.

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Principle of Marketing: Evaluating the 4Ps Strategy for Brand Extension

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