SWOT Analysis of Morrison’s: A Portfolio on the Basis of PESTLE Analysis

This report provides a SWOT analysis of Morrison’s, a well-known retail supermarket in the UK, based on PESTLE analysis. It outlines the strengths, weaknesses, opportunities, and threats of the company and discusses the key drivers that impact its functional areas. The report also includes an operational impact analysis and concludes with the importance of regularly analyzing internal factors and mitigating weaknesses and threats.

Business Processes

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
SWOT Analysis of Morrison’s...............................................................................................1
TASK – 2.........................................................................................................................................3
Operational Impact Analysis..................................................................................................3
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................5
Books and Journals.................................................................................................................5

INTRODUCTION
Global Business environment is full of competition and rapidly changing due to the change in
technology it is very important for the organisation to regularly conduct the internal and external
analysis to gain the competitive advantage. SWOT analysis is a strong analytical tool that helps
the organisation in analysing the internal strengths and weaknesses and opportunities and threats
causing due to the external environmental factors by which company can gain competitive
advantage (Landmann, Stolz-Römmermann and Günther, 2020). The present report is the
portfolio on the basis of pestle analysis of Morrison's - a well known retail supermarket of UK.
The report outlines Swot analysis and the key drivers that impact the functional areas of
Morrison's.
MAIN BODY
TASK 1
SWOT Analysis of Morrison’s
SWOT analysis is a technique which is used in an operational firm to evaluate internal as
well as external environment of the business firm. It enables managers of the firm to develop an
effective plan which will regulate effective working in the operational firm considering several
market trends. As the given firm is a retail industry managers of the firm have to keep in mind
several internal and external factors in mind to operate effectively in the given marketplace
(Clabburn and et. al., 2020). SWOT analysis of Morrison’s on basis of PESTLE analysis are as
follows:
Strengths Weaknesses
 Good market presence: Morrison
have decent market presence in its
given region. This contributes
towards strength for the respective
firm as it eliminates risk of new
entrance in the market.
 Innovative approach: Managers of
the respective firm adopts innovative
 Social objectives: Morrison’s past
analysis evaluated that the firm is
not performing its social objectives.
Firm is engaged more in operational
profitable tasks and their operations
are not fulfilling social objectives
which is resulting in downfall of
goodwill of the firm also is tagged
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approaches to regulate operational
activities of the firm. This enables
firm to excel in its operational area.
with firm’s weaknesses.
 Internal conflicts: Due to internal
conflicts in the given firm managers
of the firm are unable to perform and
implement the operational tasks and
strategies at their fullest. This
resulted in downfall of company’s
performance (Jones and Morrison-
Saunders, 2020).
Opportunities Threats
 Online Market: Morrison have
decent market presence in its
operational region. In addition to
this managers of the firm have also
established its presence in online
markets. This provides great
opportunity to the given company of
extracting more profits and getting a
decent place in international
markets.
 Quality management: In respective
firm all the production activity takes
place with a defined quality standard
for the production of products. This
enables firm to offer quality of
products and services to its valuable
customers. Thus by this approach
firm can establish its better goodwill
in the marketplace and has a better
opportunity to effective operate in
uncertain business environment
 Competition: Morrison’s is a retail
supermarket which has its good
market presence in the business
market. However, due to nature and
geographical operational region of
the firm, it has to go through
extensive competition in the
respective business market. Some of
the top most competitors of firm
includes; Amazon, Sainsbury and
Tesco.
 Safety laws: All production
activities of the firm have to go
through legal laws and formalities.
Ignorance of such factors could be a
possible threat to the given firm.
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(Landmann and et. al., 2020).
By analysing the internal and external factors for the given business firm, there are
several key drivers responsible for changes which are as follows:
 Waste management
 Taxation system
 Sustainability production approaches
 Operational management
TASK – 2
Operational Impact Analysis
Operational impact analysis is a framework that is useful in analysing the disruption that are
causing the impact to the operations of the business related to the issues like customers
satisfaction, cash flow etc (Puglieri and et. al., 2020). Therefore the above key drivers data
analysed using the swot analysis will be discussed in context of two functional areas of Morrison
and their impact in mitigating those issues is discussed below:
Finance department: the taxation system is the one of the key drive that will create major
impact on the functioning of the finance department of the Morrison's. New taxation system of
the UK will help the finance department of Morrison to increase the speed of filing and
calculating the taxes that company is required to pay and the taxes that are paid. The new
taxation system will completely digitalized the accounting system and automatically maintain the
records of taxes (Vafaei-Zadeh and et. al., 2020). The new taxation system is key drive that will
balance the taxes of the Morrison's and will analyse the major ups and downs in the taxes within
the year. Basically it is really helpful for the financial management of the organisation and will
maintain the transparency and accuracy in the systems of financial department.
Operations department: Operational management is the major driving force that will be
responsible for the changes in the operations department of the Morrison's. Unique system of
operation management will help the company in smooth and streamline flow for operations
within the organisation. Waste management is also very important key driver that will reduce the
waste between the various operations that are happening within the organisation which will help
the organisation in the another key driver that is sustainability production approach as reducing
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the wastage with the help of waste management will promote the sustainability in the production
and the operations of the Morrison and also build a strong operation management system in the
operation department of the organisation (Gupta and Nagpal, 2020).
CONCLUSION
It is concluded from the above report it is very important to regularly analyse the internal
factors with the help of a appropriate analytic tool that is SWOT analysis as this will help the
company in analysing the strengths and opportunities which will help in mitigating the
weaknesses and the threats that company might face due to the external environmental factors.
Operational impact analysis will help the organisation in reducing the destruction caused in the
various functional areas of the organisation and which can be produced with the help of the key
drivers that are analysed using the swot analysis.
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References:
Books and Journals
Clabburn, O., Groves, K.E. and Jack, B., 2020. Virtual learning environment (‘Ivy Street’) for
palliative medicine education: student and facilitator evaluation. BMJ Supportive &
Palliative Care. 10(3). pp.318-323.
Gupta, G. and Nagpal, S., 2020. Green Dimensions, Environment Orientation and Size: Impact
Assessment on Operational Performance of Manufacturing Firms. Global Business Review,
p.0972150920919880.
Jones, M. and Morrison-Saunders, A., 2020. Embracing evolutionary change to advance impact
assessment (IA). Impact Assessment and Project Appraisal. 38(2). pp.100-103.
Landmann, E., Stolz-Römmermann, J. and Günther, T., 2020. Customer Integration Through
Virtual Reality Implementation: A SWOT Analysis in the Area of Production Systems.
In Augmented Reality and Virtual Reality (pp. 253-266). Springer, Cham.
Puglieri, F.N and et. al., 2020. An environmental and operational analysis of quality function
deployment-based methods. Sustainability. 12(8). p.3486.
Vafaei-Zadeh, A and et. al., 2020. Supply chain information integration and its impact on the
operational performance of manufacturing firms in Malaysia. Information &
Management. 57(8). p.103386.
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