SWOT Analysis of Morrison’s: A Portfolio on the Basis of PESTLE Analysis

Business Processes

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
SWOT Analysis of Morrison’s...............................................................................................1
TASK – 2.........................................................................................................................................3
Operational Impact Analysis..................................................................................................3
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................5
Books and Journals.................................................................................................................5

INTRODUCTION
Global Business environment is full of competition and rapidly changing due to the change in
technology it is very important for the organisation to regularly conduct the internal and external
analysis to gain the competitive advantage. SWOT analysis is a strong analytical tool that helps
the organisation in analysing the internal strengths and weaknesses and opportunities and threats
causing due to the external environmental factors by which company can gain competitive
advantage (Landmann, Stolz-Römmermann and Günther, 2020). The present report is the
portfolio on the basis of pestle analysis of Morrison's - a well known retail supermarket of UK.
The report outlines Swot analysis and the key drivers that impact the functional areas of
Morrison's.
MAIN BODY
TASK 1
SWOT Analysis of Morrison’s
SWOT analysis is a technique which is used in an operational firm to evaluate internal as
well as external environment of the business firm. It enables managers of the firm to develop an
effective plan which will regulate effective working in the operational firm considering several
market trends. As the given firm is a retail industry managers of the firm have to keep in mind
several internal and external factors in mind to operate effectively in the given marketplace
(Clabburn and et. al., 2020). SWOT analysis of Morrison’s on basis of PESTLE analysis are as
follows:
Strengths Weaknesses
 Good market presence: Morrison
have decent market presence in its
given region. This contributes
towards strength for the respective
firm as it eliminates risk of new
entrance in the market.
 Innovative approach: Managers of
the respective firm adopts innovative
 Social objectives: Morrison’s past
analysis evaluated that the firm is
not performing its social objectives.
Firm is engaged more in operational
profitable tasks and their operations
are not fulfilling social objectives
which is resulting in downfall of
goodwill of the firm also is tagged
1