Global Business Environment: SWOT and PESTLE Analysis

GLOBAL BUSINESS
ENVIRONMENT
1

Table of Contents
INTRODUCTION.......................................................................................................................................3
PORTFOLIO PAPER 2: SWOT ANALYSIS.............................................................................................3
SWOT Analysis.......................................................................................................................................3
PESTLE Analysis....................................................................................................................................4
PORTFOLIO 3: Operational Impact Analysis.............................................................................................5
Marketing................................................................................................................................................5
Finance....................................................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7
2

INTRODUCTION
The concept of global business environment refers to a study of external as well as
internal business environment at global level. Business use to go internationally when they wants
to earn higher profits or wishes to speared their business at large level. The internal and external
environment comprises of SWOT as well as PESTLE analysis which gives a fair picture to the
company about their performance as well as an idea for future actions (Alff, 2020). The present
report comprises SWOT and PESTLE analysis of the UK based company Rolls-Royce along
with an impact of internal environment upon the two departments of an organisation.
PORTFOLIO PAPER 2: SWOT ANALYSIS
SWOT Analysis
Strengths
After the restructuring of company in 2011, the organization is presently on a legitimate
economic holding with an order e book as well as enterprise version that helps assuming destiny
sales ratio. The numerous marketplace portfolios is offered with the aid of using a middle variety
of services and products that facilitates to maximize the go back from studies as well as
improvement funding even as diversifying small-monetary risks.
Weaknesses
The awareness at the manufacturing as well as assist of excessive monetary fee
merchandise method that the enterprise may be eventfully stricken by each small-monetary
element that have an effect on public spending resolution (Białynicki-Birula, 2020).
Opportunities
The company shape as well as the individuality of the marketplace it helps will permit
Rolls-Royce to don't forget latest challenge fashions as well as the trade of awesome running
fingers without extremely affecting the middle enterprise version along with sales
Threats
3