Business Strategy: PESTLE and SWOT Analysis, Porters Five Forces Model

Business
Strategy
Table of Contents

INTRODUCTION.......................................................................................................................................3
PART A.......................................................................................................................................................3
PESTLE and SWOT analysis..................................................................................................................3
Porters five forces model.........................................................................................................................6
Identification of firms existing or potential competitive advantage.........................................................8
Valid strategies and tactical objectives to achieve overall strategic objectives........................................8
PART B.......................................................................................................................................................9
Evaluation of the different types of strategic directions...........................................................................9
Recommendation of most suitable growth platform and strategies........................................................10
Evaluate ways by which the chosen strategy can be monitored.............................................................11
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

INTRODUCTION
The term business strategy defines that firm sets their proper goal and beloved objectives
so it will be described that it should be based on long term business planning (Albukhitan,
2020). It should be allocated various resources in organization to accomplish their business
objectives and well communicated with other person. For this assessment, chosen organization is
Accenture is a multinational firm which provides consulting and various processing services. It
was founded in 1989 which is reported $44.33 billion in 2020 and 537000 employees are
reported in this firm. In this report, various topics are to be covered such as PESTLE, SWOT,
Porters five forces model, identification potential competitive advantage, tactical objectives,
evaluation of different types of strategic directions, recommendation of growth platforms and
strategies and evaluate many ways should be monitored to ensure success.
PART A
PESTLE and SWOT analysis
This analysis consists of framework which provides a macro environment factors are
directly impact of organization and it should be complex and dynamic environment of business
tool. Various factors which affect PESTLE analysis with context of Accenture which are
described below:
Political: These factors consist of government interventions and political stability which
affected environment of business and trade markets (Anderson, 2019). It should also determine

long term sustainability and profitability and enhance their firm changes in political
environments in different nations. It should be comprised that political risk are very sudden
changes to major decisions which are taken by government. If there is high political stability
predicts market growth trends. Accenture should also analyze protests by groups and play a
important role in policy making procedure and well developed democratic nation makes
environment of business should be more comfortable with international business concerns.
Economic: Economic factors are determining economy performance of organization
which includes exchange rates, interest rates and income of consumers which determine overall
economic growth of nation. Accenture affect GDP growth rate for ability to pursue their long
term affects and consumer spends more income to offered products. If there is high interest rate
then it will be encourage towards investment and increase growth of this firm. Moreover,
exchange rate of fluctuation is also considered and influence profitability level of business
enterprise (De Massis and Foss, 2018). Labor market conditions are also determine their
demand and supply in economy for skilled workforce and determine how they can attract more
talented employees which should be improve their firm performance.
Social: It should be determine their demographic features such as norms, customs and
value of organization which will operates. It includes trends of population, growth rate,
distribution of income, health and safety. For Accenture, changes in demographic features like
population, socio economic variables for choosing their right market target segments with more
potential of growth. Spending patterns and behavior are influence much more power of money
and indicate customer interests and behavior patterns. It should spend time on understand their
utilization motivation and social trend which define consumer performance.
Technological: These factors determine which will directly impact of new innovation
and technology that affect operation of industry. It must include research and development, level
of innovation and many more. In case of Accenture, social media marketing are influenced this
has led towards acceptance of original technique of marketing to increase teamwork of
customers and this trend used to start original social media campaigns for developing brand
communities (Boone, Kurtz and Berston, 2019). This firm needs to be considering towards their
investment which is made by competitors to understand how technologies influence their value