Conifer Timber Inc. Strategy

Conifer Timber Inc. is a North American forest company with a growth-oriented trading strategy operating in two rich fibre baskets. The company's vision statement aims to build a premier next-generation forest company by adopting a continued growth strategy, creating a strong timber base, ensuring cash flow, and considering environmental, social, and earning aspects. The company has also formulated a Balanced Scorecard (BSC) with four perspectives: financial, customer satisfaction, people, and operations. The BSC aims to achieve continued revenue growth, increase profitability, enhance customer satisfaction, attract and retain the right employees, and streamline operating processes.

Problem -7
Overall Corporate Strategy of Conifer Timber Inc.
Conifex Timber Inc. was found in the year of 2007, and established during 2008, it
follows a simple growth oriented trading strategy which operates under two richest fibre
baskets in North America.
Vison statement of company
To build a premier North American next generation forest Company
To Support this vision statement company adopt the following corporate strategy,
A) Adopting a continues growth strategy with intention to maximise the wealth of
investors and stakeholders
B) Creating a strong timber bases
C) Ensuring a continues cash flow in sustainable manner
D) Adopting a corporate strategy which has a due consideration of environment,
society and earning aspects
E) practice safety and sustainability in everything what we do
Strategy map for this company
A) Objective to behave in sustainable manner
Strategy for same:
Producing and manufacturing SPF Dimension Lumber and Southern pine Decking
and dimensional lumber and produce clean, renewable energy from Sawmill
residuals.

Objective to maximise the earning
To maximise an earning (revenue) selected firm adopt a Leading Edge and Customers
intimacy as a corporate strategy. These strategy will result into retaining high value of
customers, and increasing a new and legacy Sales. The adoption of strategy will result
into total solution of customer’s problem and high satisfaction to them. In addition to this
a continues increased into a trusted advisor and enhancement of customer Referral. The
above chart show the overall end to end picture.
Formulation of Balance Score Card

Financial Goal Continues growth in revenue :
through gaining a new costume and
maintaining exiting one
To increase a
profitability : effective
cost controlling strategy
and increasing merging
Customer Satisfaction Continues satisfy by
rending a satisfactory
sales after service,
ensured a worth of
money spend,
approaching new and
maintaining exiting
customers
Choose Value
proposition:
operational
excellence, product
Leadership and
customer integrity.
Mix of : Product, price,
service, relationship
and images
People Hire, Retain and attract a right
person at right place and train
them
Align ; Employee capabilities
and skills Corporate Culture
Operation Operating
Process
IT process
Management
Customer service
processor
Marketing,
management
processor
T
O
P
t
o
B
O
T
T
O
M
C
A
S
C
A
D
I
N
G
E
F
F
E
C
T