Problem Analysis and Statistics

PROBLEM ANALYSIS AND STATISTICS
CAPSTONE PROJECT
STUDENT ID:
[Pick the date]

1) Introduction
RARE is a division of National Clothing which operates apparel stores for women. A
promotional campaign was recently done where discount coupons were sent to the customer of
other National Clothing stores. A sample data of 100 transactions from the day of discount sale
has been provided with two customer types i.e. promotional and regular. It has been assumed that
the promotional customers made the purchase only because of the discount. The objective of the
report is to conduct a statistical analysis with regards to impact of discount coupons distribution
on the sales by comparing various attributes between regular and promotional customers.
2) Method of Payment by type of Customer
The categorical variable selected is the method of payment. The requisite frequency distribution
of promotional and regular customers by method of payment is indicated below.
The corresponding graphical representation of the above data is indicated as follows.
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From the above data, it is evident that more than 75% of the promotional customers used the
proprietary card for making the purchase. This proportion of usage of proprietary card is
significantly higher in comparison to regular customers. One possible explanation for the above
trend is that majority of the discount coupons would have been sent to those who are proprietary
card holders.
3) Number of Items by type of Customer
The distribution of items purchased for the regular customers is shown below.
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The above data can be graphically illustrated as shown below.
The distribution of items purchased for the promotional customers is shown below.
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