TABLE OF CONTENTS1. INTRODUCTION.......................................................................................................................12. Analysing the issues faced by DUQUE PAPETIERS GROS....................................................22.1 Presenting an summary on Germany's wholesale market................................................22.2 per capita spending on writing/drawing material.............................................................32.3 presenting an analysis of last three's financial data of Dauque........................................42.4 Checking the feasibility of expansion in Belgium and Germany.....................................82.5 Expenses done on new building.......................................................................................92.6 Computation of mean value orders.................................................................................102.7 Determining level of consumer satisfaction..................................................................113.CONCLUSION...........................................................................................................................134. REFERENCES..........................................................................................................................145. APPENDIX................................................................................................................................15
1. INTRODUCTIONBusiness expansion is a stage in an organisation life where it faces both opportunities andrisk. The growth of the business bring with it increase in financial profitability for employer andowner of firm. Expansion means new employees will be hired and management of company willget decentralize. New opportunities for growth will be discovered and many more. In the presentreport the expansion idea in Germany for Dauque Papetiers Gros is critically evaluated. This isdone in context with determination of condition prevailing in German stationary wholesalemarket. The evaluation is carried to determine per capita expanding on drawing and writingmaterial in German, certain calculation are carries out for such as mea , median, mode,correlation coefficient for different variables. In the last part of the report suggestions arepresented as how organisation can increaser the number of reposes on their questioners.1
2. Analysing the issues faced by DUQUE PAPETIERS GROS2.1 Presenting an summary on Germany's wholesale market The wholesale stationary market in Germany is determined to in an excellent position asthis is growing with time. As per trade association for office supply and writing material (HSB)the turnover for each year for this industry have reached up to €14.8 billion. On the individualsectors of writing and drawing material the turnover amounts to €35.2. the brans of stationaryitems have a good reputation in the nation as well as worldwide. This can stated with the factthat in year 2015 only the firm have experienced a growth of 70% in sales in this industry only. The growth in this market is escalating and one of the Major items that is facing a boonGerman brand in general and writing instruments against private brands(Hurdebise and et.al.,2017). The stationary industry consist of various articles and faces different developmentchallenges. At present main issue is faced by paper and paper related products as world isshifting its concentration to digitalisation and with this use of paper has been reduces significant.This is a boon to environment ans its protection but the stationary industry faces a problem. The market structure is changing and by at present 2200 wholesale companies areoperating in Germany 's stationary industry. This includes wholesalers whoare selling paper, office supplies and writinginstruments as well as business-to-business(B2B) intermediaries who directly deliver to the commercial customer. The main reason for decrease in number is due to merger of thecompanies. The number of retail companies in this industry in Germany is 5500 which is morethan double.1
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