Marketing Plan for KFC

MARKETING
ESSENTIAL

TABLE OF CONTENT
•INTRODUCTION
•MARKETING PLAN
•IMPORTANCE OF MARKETING PLAN
•MARKETING OBJECTIVES
•MARKETING STRATEGIES ADOPTED BY KFC
•MONITORING TOOLS AND TECHNIQUES USED IN MARKETING
PLAN
•STRUCTURE AND DEVELOPMENT OF MARKETING PLAN
•MARKET SEGMENTATION
•TARGET MARKET POSITIONING
•SITUATIONAL ANALYSIS TOOLS
•RESOURCE ALLOCATION FOR KFC
•CONTROL MEASURES
•CONCLUSION
•REFERENCES

INTRODUCTION
 Marketing is defined as the process which aims to explore
and deliver the values which satisfy the requirements of
consumers at profit. The presentation will explain the
marketing plan of KFC. It will also demonstrate the
structure and development of plan for the organization.
KFC is one of the most successfully established fast food
and restaurant chain with its head quarter in UK. The
presentation will describe the various elements of
marketing plan and the evaluation strategies which can
monitor the effectiveness of marketing plan.

MARKETING PLAN
 It is defined as the business plan which describes the
various strategies to achieve marketing objectives of
organization.
 Marketing plan includes market research to understand the
requirements of buyers and how organization can fulfill
them at maximized profit.
 It describes the procedural steps to achieve the business
goals and objectives.