PROBLEMS FACED BY TOYOTA IN PREVIOUS YEARS
Toyota Motor Company has established lean terms of production as well as management
systems in last six decades and this has appeared to be an iconic template among those high
performing organizations situated in Japan. However there had been massive crises in the
years 2009 as well as 2010 that actually distorted the brand image of Toyota that used to play
role model among the car manufacturing industries that was known to be a lean organization
(Helper and Henderson, 2014). This Company actually got deviated from proper
configuration approaches that had always maintained unique position in the systems
associated with lean management. In real situation, gearing up of several managerial
decisions to contribute towards extensive growth in business and as a result of undertaking
initiatives for establishment of globalization in the market has resulted into ultimate distortion
of several complementarities in the central or key elements of Toyota Way and ultimately
resulted in misfit of organizational strategies.
Toyota got duped in extreme dramatic crises in the history of car manufacturers in last 10
years that resulted in decline of 9 million production of cars all over the world. The problems
mostly came up to the surface when 5.3 million number of cars got banned in the market of
North America since there was high dispute in quality of products as well as in terms of
product lining up. Researchers have investigated into the crises and found that the problem
mainly lies in conceptualization of Company market and considering it as a system
comprising of organizational choices that are mostly interconnected to each other. Systematic
study usually takes into account two different assumptions that are tight complementarities
that exist within the organization’s choice of certain activities that render reinforcement in
positive format and the other one is appropriateness that exist within the system of activities
of the firm that rely with environment conditions. These two different factors can actually
interpret increase in deviation associated with Toyota from its name “lean system”. It can be
predicted that external environmental changes are not sufficient enough to be blamed due to

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Problems faced by Toyota in previous years

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