Event Management and Stakeholder Psychology

This assignment delves into the complexities of event management, examining key stages like concept development, objective setting, and scope definition. It analyzes the psychological impact of Maslow's Hierarchy of Needs and Csikszentmihalyi's Flow theory on various stakeholders involved in organizing a community event. The analysis highlights how self-fulfillment needs and esteem motivations influence decision-making processes within this context.

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author’s Note

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Introduction
Event Management refers to the process of managing all the operations for the effective
organization of a particular event or program (Yeoman et al. 2012). For the success of a
particular event, effective contribution from the human resources is required. In addition, it needs
to be mentioned that there are various stakeholders involved with a particular event. In this
particular process, certain factors create their effects on the decision-making process of different
stakeholders of the events. Thus, it is necessary to consider all these aspects at the time of
managing a particular event.
Discussion
The main aim of this essay is to analyze and evaluate various aspects of a particular
event. It was an Annual Community Function. The concept of the community function was to
arrange such kind of a program that would be suitable for everyone of the community
irrespective of age group. The major activities of that community function were group dance
performance, play, recitation, magic show and a band performance. In addition, there was
arrangements for a dinner party for all the community members. The whole program took place
at the community hall. The major stakeholders of that community function were the organizing
community, sponsors, and members of the community, local authorities, service contractor,
performers, participants, entertainers and others.
The main objective of this community function was to effectively plan the event so that
all the community members can participate and enjoy the program. In order to achieve this
particular objective, it is required to take some steps. They are number of people attending,

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number of participants, take contribution from the sponsors and determination of the profit. It is
required for every event to have some specific objectives as they keep the event organizers focus
towards the achievement of target. Apart from this, these objectives helped the organizers of the
community function to measure the outcome of the event for organization of any future events
(Quinn 2013).
Thus, the scope of this event is related to the objectives of the community function. One
major scope of the community program was to make optimal use of the required resources that
are human resources, physical resources and financial resources. Another scope was to complete
the whole program within time. It can be seen that the event organizers had the scope to
complete the event as per planning (Lotem et al. 2013).
From the above discussion, it can be seen that different stakeholders were involved in the
event management process of the community function. It is natural that different types of
decisions were needed to be made for the effective complementation of the community function.
There are various principles of psychology that affected the decision-making process for the
community function. There are different theories that helped in the analysis of the effects of
various principles on the decision-making process of the stakeholders. Some of those major
theories are Csikszentmihalyi and Flow Theory, Maslow’s Hierarchy of Needs and others. Some
of those theories are discussed below:

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Figure 1: Csikszentmihalyi and Flow
(Source: Nakamura and Csikszentmihalyi 2014)
The above figure shows the various aspects of the theory of Csikszentmihalyi and Flow.
This theory analyzes the psychological situation of the organizations when they take a particular
job. From the above diagram, it can be seen that there are many psychological situation of human
mind like anxiety, worry, control, boredom and others (Csikszentmihalyi, Abuhamdeh, and
Nakamura 2014). It needs to be mentioned that the community program will have different
psychological effect on the major stakeholders. During the time of the community function, the
organizers were very much anxious about the success of the program. At the same time, they
were trying to establish control over the whole program. However, the major concern of the
service contractor was to maintain the flow of work so that there is not any inconvenience in the
event. At the same time, the spectators were in relaxed mood as they were there to enjoy the
program.

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Figure 2: Maslow’s Hierarchy of Needs
(Source: Lester 2013)
From the above discussion, it can be seen that there are five steps in the theory of
Maslow’s Hierarchy of Needs. Different needs of the different stakeholders can be described
with the help of this diagram. The particular organization organized the community function out
of the social needs of them. Self-fulfillment need worked for the stakeholders like service
contractor, performers, entertainers and the program organizers (Cherry 2014). This is because
all the major stakeholders of this community functions put their physical as well as mental effort
for the successful completion of the community function. Apart from this, the achievements of
esteem needs created effects on the stakeholders of the company. The main reason is that the
feeling of accomplishment would give them prestige in the community and the workplace. These
are the major psychological effects on the major stakeholders of the product.

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Conclusion
From the above discussion, it can be seen that the process of event management has many
steps like development of the event concept, development of objectives, scope setting and others.
Thus, it is required for the organizers to consider all these factors. The above study also shows
the effects of some psychological and social factors on the decision-making process of the key
stakeholders. For this analysis, two major theories used are Maslow’s Hierarchy of Needs and
the theory of Csikszentmihalyi and Flow. The above discussion shows that self-fulfillment need
and esteem need have effects on the decision-making process of the stakeholders.

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References
Cherry, K., 2014. Hierarchy of needs. The Five Levels of Maslow's Hierarchy of Needs. About.
com Guide.↑| Link.
Csikszentmihalyi, M., Abuhamdeh, S. and Nakamura, J., 2014. Flow. In Flow and the
foundations of positive psychology (pp. 227-238). Springer Netherlands.
Lester, D., 2013. Measuring Maslow's hierarchy of needs. Psychological Reports, 113(1), pp.15-
17.
Lotem, A., Cohen, G. and Naon, L.B., Skybox Secutiry Inc., 2013. Method for simulation aided
security event management. U.S. Patent 8,407,798.
Nakamura, J. and Csikszentmihalyi, M., 2014. The concept of flow. In Flow and the foundations
of positive psychology (pp. 239-263). Springer Netherlands.
Quinn, B., 2013. Key concepts in event management. Sage.
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds.,
2012. Festival and events management. Routledge.