Strategic Marketing: Planning & Implementation
Added on 2020-04-01
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Running head: MARKETING PLANStrategic Marketing PlanName of the StudentStudent IdName of UniversityAuthor Note
MARKETING PLANExecutive Summary:The following report delves into the process of marketing strategy of new business andmarketing scenario analysis. The report proceeds with the analytical process of BCG matrixand market sharing. The salon is the new business that would consider its practice in the localmarket. Talking about the market structure, both external and internal market analysis hasbeen followed through the tools like PESTLE and SWOT. On top of that an effectivemarketing mix has been performed while developing the report.
MARKETING PLANTable of ContentsIntroduction............................................................................................................................43. Internal environmental analysis.........................................................................................4Opportunities..........................................................................................................................6Advertisements.......................................................................................................................8PESTLE......................................................................................................................................9Political factor........................................................................................................................9Economic factor.....................................................................................................................9Social factor.........................................................................................................................10Technological.......................................................................................................................10Legal.....................................................................................................................................10Environmental......................................................................................................................11SWOT......................................................................................................................................11Strength................................................................................................................................11Weakness..............................................................................................................................11BCG Matrix:.........................................................................................................................13Reference:................................................................................................................................15Appendices:..............................................................................................................................18Appendix 1:..........................................................................................................................18
MARKETING PLAN IntroductionIn the present scenario, efficient management of strategies and plans has become vitalfor the success of businesses[ CITATION Agh15 \l 1033 ]. Strategic marketing can bedefined as the process of planning, implementation, monitoring, evaluation of variouspolicies and plans to accomplish the goals and objectives of an organization. Further,strategic management is considered as a continuous process and companies are required tocarry out changes in process and strategies at regular intervals [ CITATION Agh15 \l 1033 ].The present report is based on Edwards and Co. which is one of the most famoussalon located in Melbourne. The company offers various types of hair salon related servicesto all its customers and clients. This study explores detailed internal and externalenvironmental analysis of Edwards and Co. Apart from this; the competitor analysis ofselected business enterprise is also mentioned in the present study. 3. Internal environmental analysisEdwards and Co. is very popular in Australia, and the business has its presence indifferent locations of the country. Further, the company was founded 11 years ago by JayeEdwards who was a freelancer hairstylist[ CITATION CoE17 \l 1033 ]. Edwards was havingno money when he moved to Sydney, and he was looking forward to developing a modernand satisfactory hair salon in the country. The mission of Edwards and Co. is“To be truly creative hair agency by providing personalized services to customers andtailor-made education to other hair salons.”The corporate objectives of Edwards and Co.are mentioned below as: 1) To provide best salon services in Australia through a network of freelance hairstylists andcolorists.
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