Process and Marketing System of Estee Lauder Company

RUNNING HEAD: MARKETING 0
Marketing Systems February 4
2020

MARKETING 1
Contents
About Estee Lauder................................................................................................... 2
Map of the product (Estee Lauder)............................................................................... 3
Product life cycle.................................................................................................... 4
Concept.............................................................................................................. 5
Designing........................................................................................................... 5
Product development and testing...............................................................................5
Labelling and pricing............................................................................................. 5
Stakeholders.......................................................................................................... 5
Marketing system...................................................................................................... 5
Customers............................................................................................................. 6
Research and Evaluation......................................................................................... 6
Product................................................................................................................ 6
Marketing elements.................................................................................................... 6
Network............................................................................................................... 6
Innovation and knowledge........................................................................................ 7
Assortments.......................................................................................................... 7
Conclusion............................................................................................................... 7
References................................................................................................................ 9

MARKETING 2
About Estee Lauder
An Estee Lauder company is cosmetic industry, founded in 1946 in New York City.
Founders of company were Estee Lauder and Joseph Lauder. Estee Lauder has skin care,
makeup, fragrance, and hair care products. Estee lauder operates in approximately 150
countries; three main regions of operation are Asia, Pacific, and Europe. According to Forbes
Estee Lauder has $5.63 billion sales recorded (Companies data, 2020). The product I
bought was Estee Lauder’s perfume. This report will express the map of the product and after
consumption feedback. This will give detailed analysis of the stakeholders involved in the
entire process and marketing system used by the company. Further this report will discuss
about the network, innovation, knowledge, and assortment of the product.