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Process of Research Project - Assignment

   

Added on  2021-02-17

17 Pages2546 Words77 Views
RESEARCH PROJECT

Table of ContentsChapter 1: Introduction....................................................................................................................31.1 Develop research aim and objective.....................................................................................31.2 Factors that contribute to the process of research project.....................................................41.4 Research Project specifications.............................................................................................41.5 Plan and procedure for research specification......................................................................5Chapter 2: Literature review............................................................................................................51.3 Critical review of key references..........................................................................................5Chapter 3: Research Methodology...................................................................................................62.1 Match resource efficiently.....................................................................................................62.2 Undertake the research..........................................................................................................7Chapter 4 : Data analysis and interpretation....................................................................................72.3 Record and collect relevant data...........................................................................................73.1 Research evaluation technique..............................................................................................93.2 Interpretation and analysis....................................................................................................9Chapter 5: Conclusion and recommendation.................................................................................153.3 Recommendation and justify further area...........................................................................154.1 Appropriate media to present outcome...............................................................................16REFERENCES..............................................................................................................................17

In the present era, every business organisation requires such distinctive products and serviceswhich differentiate from its rivals. For meeting this purpose, company produces suchcommodities and services that can create an impressive brand image in the market. Organisationmust develop such brand image in the market through which it can earn maximum profitabilityand market share. An effective brand loyalty helps organisation in attracting a large number ofcustomers and increasing profitability. In simple words, it can be said that brand loyalty is thepositive feeling towards a brand and dedication to purchase same product and service again andagain. It is a kind of consumer behaviour pattern where customers become committed towardsparticular brand and make repeat purchase repeatatively. In the hospitality sector, it is veryimportant for organisation to develop an effective brand loyalty so that it can sustain withincompetitive business environment for a long time. Present report provides a detailed knowledgeand understanding about the strategies to develop brand loyalty and its significance withinhospitality sector. To address this objective, researcher has used qualitative research techniquealong with the thematic analysis. Researcher has focused on several themes in the literaturereview and collected information from several authors.1.1 Developing research aim and objectivesResearch AimTo identify the strategies to improve brand loyalty within hospitality industry: A case study onHoliday Inn hotelResearch ObjectivesTo understand the concept of brand loyaltyTo assess the significance of brand loyalty in Holiday Inn hotelTo identify strategies to improve brand loyalty within the hospitality sectorResearch QuestionsWhat is the meaning of brand loyalty?What is the importance of brand loyalty within Holiday Inn hotel?What are different strategies to improve brand loyalty within hospitality sector?

1.2 Factors that contribute to the process of research projectIn the hospitality sector, there is huge competition among organisations as everyonedelivers high quality of accommodation services to customers. Due to tough competition amongcorporations, it is quite complex to develop an impressive and high brand loyalty. In order toidentify several criteria and strategies, to make effective brand loyalty within the hospitalityorganisation, researcher has selected this research subject. Another reason is huge interest andcuriosity of scholar in the same subject.1.4 Research project specificationsResearch methodology is a significant portion within investigation by which scholarfocuses on actual outcomes of investigation. It consists of various techniques such as approach,philosophy, research strategy, data collection, analysis, sampling, etc. Researcher has focused onfollowing techniques in the current investigation-Research strategy- Research technique consists of two method, that is, qualitative andquantitative. For identifying the strategies to develop brand loyalty within hospitalitysector, scholar has applied qualitative research technique.Approach- Research approach allows individuals to carry out the investigation in aneffective and appropriate manner. Inductive and deductive are major two approaches inthis aspect. Researcher has applied deductive approach for identifying the brand loyaltystrategies within hospitality sector. Research philosophy- Philosophy assists individuals in understanding the issue ofresearch. Positivism and interpritivism are two kinds of philosophies in the researchmethodology. Scholar has applied positivism philosophy in the current investigation foraddressing its objective.Data collection- This is one of the most crucial parts within research methodology thatassists scholar in gathering information about subject. Primary and secondary are twomajor parts of data collection. Researcher has gathered information about strategies ofbrand loyalty with the help of primary source under which survey has been conducted. 1.5 Plan and procedure for research specificationActivity/Week12345678910111213141516Design aim and objective of researchRationale of the study

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