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Strategic analysis of Tesco life cycle

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Added on  2020-02-12

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12 Strategic formulation: corporate strategy 12 CONCLUSION 12 REFERENCES 13 Books and Journal13 INTRODUCTION Strategic Management is the creation and application of strategies by the managers to attain performance goals and competitive advantage for the company. The managershouldhave knowledge about the strength, weakness , opportunities and threats for the organisation and develop proper strategies to attain competitive advantage in the market. Strategic management involves the proper analysis ofcustomersand competitors and the organisational internal environment to attain the optimum performance of the firm. The

Strategic analysis of Tesco life cycle

   Added on 2020-02-12

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SRATEGIC MANAGEMENT
Strategic analysis of Tesco life cycle_1
Table of ContentsINTRODUCTION...........................................................................................................................31........................................................................................................................................................3Purpose of strategies...............................................................................................................32........................................................................................................................................................4Stakeholders analysis..............................................................................................................43........................................................................................................................................................6The strategic analysis of Tesco life cycle...............................................................................64........................................................................................................................................................7Strategic analysis of external environmental factors..............................................................75........................................................................................................................................................8Strategic analysis: resources and capabilities.........................................................................86........................................................................................................................................................9Strategic analysis: Value chain Creation................................................................................97......................................................................................................................................................10Strategic formulation: business strategies............................................................................108......................................................................................................................................................12Strategic formulation: corporate strategy.............................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13Books and Journal................................................................................................................13
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INTRODUCTIONStrategic Management is the creation and application of strategies by the managers toattain performance goals and competitive advantage for the company. Strategic management ifdefining the strategies for the achievement of goals efficiently and effectively. The managershould have appropriate knowledge about the environmental factors affecting the organisationalperformance (Freeman, 2010). The manager should have knowledge about the strength,weakness , opportunities and threats for the organisation and develop proper strategies to attaincompetitive advantage in the market.Strategic management is the on going process that controls the operations of business. Inthis report the effect of external and internal environment is studied. The different strategiesrelated to value chain, cost leadership, diversification are defined in these strategies to develop asuccessful business plan.With the implementation of well defined strategies in the organisation. Propercommunication of strategies to the employees by the managers creates trust and motivation todoing tasks in well defined quality and performance measures.1.Purpose of strategiesStrategic Management is the tasks involved in management of resources to achieveorganisational goals following the company's missions and visions. Strategic managementinvolves the analysis of external factors affecting the performance and developing the strategiesfor the attainment of defined performance indexes (Hitt, Ireland and Hoskisson, 2012.). Strategicmanagement involves the finding out future opportunities and analyse the threats incurred andimplementation strategies by the managers. Strategic management involves the proper analysisof customers and competitors and the organisational internal environment to attain the optimumperformance of the firm.Vision of the organisation is defined as that is the reflection of the destination of thecompany. It is an bis picture of the company which the organisation wants to achieve in theirjourney. Vision of the Tesco company are to be modern and innovative. The company vision isto introduce the strategies with full of ideas to grab future opportunities in the organisation. Thevision of the Tesco organisation is to develop customer loyalty and colleagues loyalty and
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earning trust from the communities and development of inspiration in the employees to do workefficiently.Mission is the statement of the company which reflects the strategies to achieve theorganisation goals. It defines the statements of how the organisation vision are achieved. Themission statement of the Tesco is to earn lifetime loyalty from customers, employees,stakeholders and from the communities (Hill, Jones and Schilling, 2014).Core values of the firm defines the behaviour and nature of the organisation during theprocess of achievement of organisation goals and mission. The core values of Tesco companyinvolve the characteristics of an commitment towards a responsible retailer by providing efficientservices to the customers. The Tesco company is the pioneer in starting zero carbon retail storesin cambridgeshire achieved Green Retailer Of the year. The Core values of the Tesco is todeveloping customer loyalty in the market (Wheelen and Hunger, 2011.).Strategies are defined as the development of various methods and defined tasks with theuse of mission statement results in the attainment of vision statement of the organisation. Thestrategies develop to fulfil the mission statement of creating brand value is to development ofown brand and providing competitive strategies to manage these stakeholders are as follows:Stakeholders with high power and high interest should be managed with the utmost care.Stakeholders with high power and low interest should be kept satisfied.Stakeholders with low power and high interest should be kept informed.Stakeholders with low power and low interest require less effort than the rest. Theyshould only be monitored. Prices to the customers.2.Stakeholders analysisStakeholders are the person who is directly and inversely affected by the actions and thestrategies developed the organisation. Some of the stakeholders for the company are owners,employees, partners, vendors, suppliers, competitors, government regulators and NGOs.The types of stakeholders are defines as:Primary stakeholders: The ultimate individual affected the actions of organisation. Ex.Employees, shareholders etc.
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