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Procurement and Supply Chain of Coca Cola

   

Added on  2021-06-14

18 Pages3916 Words536 Views
Running Head: ANALYTICAL REPORT OF COCA-COLA COMPANY1Analytical Report of Coca Cola CompanyNameClassInstructorInstitute AffiliationDate

ANALYTICAL REPORT OF COCA-COLA COMPANY2Executive SummaryThe purpose of this analytical report is to evaluate and present findings of the procurement and supply chain of Coca Cola Company. After a critical analysis of the company’s process such as supply, operations, information, and integration, recommendations were made on how various programs such as ERP and RFI and can assist the company to achieve its mission, vision and strategic objectives. The company also uses Supplier Guiding Principles to evaluate and assess the suppliers. The company is also facing challenges such as competition, and healthy issues. It is recommended that doing more research on diet-oriented product and enhancing distributions channels will assist to overcome these challenges.

ANALYTICAL REPORT OF COCA-COLA COMPANY3Table of ContentsExecutive Summary...........................................................................................2Introduction....................................................................................................................................4Mission, Vision, Goals.........................................................................................4Findings of Supply Analysis.................................................................................5Findings of Operational Analysis...........................................................................7Findings of Information Analysis...........................................................................9Findings of Integration Analysis...........................................................................11Findings of Sustainability Analysis........................................................................13Supply Chain Analysis......................................................................................14Improvement Programs.....................................................................................14Conclusion...................................................................................................15References...................................................................................................16

ANALYTICAL REPORT OF COCA-COLA COMPANY4IntroductionCoca-Cola operates in non-alcoholic beverage industry and has been making significant progress over the years. The company which was founded I 1886 by John Stith is the largest beverage company in the world. With operations in more than 200 countries, Coca-Cola is the biggest supplier of soft drinks in the history led by Coca-Cola which is the most recognized brand worldwide(Gertner & Rifkin, 2017). The company’s headquarter is in Atlanta but since it is a large multinational company, it is divided into different units namely Eurasia, Europe, Latin America, Middle East, Asia, North America, and Africa. The company focuses on expanding their business and increasing the shareholders’ value while serving customers with consistency and creativity. Despite operating in a highly competitive world market with key competitors like Nestle, PepsiCo, Redbull, and Parlie, the company has managed to remain ahead of the game for so many decades now(Foster, 2014). Mission, Vision, and strategic goalsCoca-Cola has managed to be the leading beverage company in terms of market share and revenue income due to its mission and vision statements. At Coca-Cola, they believe that they need a need to look ahead to do well in business since the world is changing every day. The mission statement of Coca-Cola is divided into three sections which states that the company aim “To refresh the worlds mind, body and spirit. To create value and make a difference. To inspire moments of optimism and happiness through our brands and actions”. The company’s vision is “To be a place of work where people are motivated to be the best as they can be and to maximizethe long-term returns to shareholders which being mindful”. The primary goal of the company is

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