This report investigates the inefficiencies and challenges of Sapphire Energy and AusCotton as per the given case. The report evaluates the efficacy of the present ordering system and applied the model of “Economic Ordering Quantity (EOQ)” for recommending the changes which are required optimizing the inventory for “Sapphire Energy”. The report also evaluates the global business environment of AusCotton with the market and supply sources. The report discusses the actions for illegal merchandise which results in competing with the fake branding.