Product Analysis: A Report

Running head: PRODUCT ANALYSIS: A REPORT
PRODUCT ANALYSIS: A REPORT
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Author Note

1PRODUCT ANALYSIS: A REPORT
Executive Summary
The respective paper is an introspective report of Samsung Galaxy Fold, which is an
upcoming foldable android smartphone which has been manufactured and developed by
Samsung Electronics. The product Samsung Galaxy Fold has been unveiled and exhibited for
the first time in 20th February, 2019 and it is about to release in the United States of America
on 26th April, 2019 whereas it is also going to release in Europe on 3rd May, 2019. The
respective paper is an introspection, analysis, interpretation and a detailed study of the
respective product, its characteristic features, its speciality and uniqueness, its brand value
and its position in the global market.

2PRODUCT ANALYSIS: A REPORT
Table of Contents
Executive Summary.............................................................................................................................1
Introduction.........................................................................................................................................3
Discussion.............................................................................................................................................3
Product Description.........................................................................................................................3
Additional information of its features........................................................................................4
Market Position...............................................................................................................................5
SWOT Analysis................................................................................................................................5
PEST ANALYSIS............................................................................................................................6
Target Customers............................................................................................................................7
Conclusion............................................................................................................................................9

3PRODUCT ANALYSIS: A REPORT
Introduction
Samsung Electronics is a multinational electronics company originated from South
Korea, which possess its headquarters in Suwon, present in South Korea. Samsung
Electronics is considered to be the world’s largest manufacturer and producer of consumer
electronics, and is also considered as one of the largest producers and manufacturers of
semiconductors according to their aggregate revenues collected. In around eighty or more
than eighty countries, Samsung Electronics has its assembly plants and sales and marketing
networks providing employment opportunities to nearly 3 million people across the globe.
Samsung Electronics is about to launch their latest and upcoming technological product or
gadget named Samsung Galaxy Fold, which is a latest upcoming version of an Android
Foldable Smartphone. The mention and demonstration of the device had first occurred in
developer’s conference in November 2018. The respective paper is intended to survey the
product and its characteristics, its uniqueness and brand value and its position in the market.
Discussion
Samsung Galaxy Fold is an upcoming and a latest version of folded Android
smartphones which is getting launched by Samsung Electronics Company, which is
characterised by its unique features and possess a considerable magnitude of brand value
(Nordrum, 2017). The product is authentic to itself with a myriads of remarkable features that
adds to its market demand and value.
Product Description
Samsung Galaxy Fold is a latest version of Folded Android Smartphone which
contains heterogeneous features that makes the product different, unconventional and unique
from other technological products in the global market. The product serves as a hybrid model
of a phone and a tablet. The uniqueness of the product is its flexibility. The product can be