Financial Services and Products in Finance Market

PRODUCT AND SALES
REVIEW IN FINANCE
MARKET

Table of Contents
List of financial services and products along with matching market segment............................3
Characteristics of target segments of financial services organisation.........................................4
Competitors of ANZ targeting the same segment as it is............................................................4
Strengths and weaknesses of financial product and services as compared to ANZ’s competitors
.....................................................................................................................................................5
Marketing tools for marketing products and services among the target audience......................5
Creation of marketing tools.........................................................................................................6
REFERENCES..............................................................................................................................7

List of financial services and products along with matching market segment
ANZ, Australia and New Zealand Banking Group limited is a multinational financial service
organisation based in Australia. The lists of products and services offered by this financial
service company and to whom it is targeted are as follows:
 Insurance products can be two categories such as general insurance and life insurance.
General insurance include medical, fire, automotive, home and travel insurance. While
the life insurance in itself have different variants depending upon the need of the
customers. Target segment for life insurance is people falling in the age group of 31 – 45
years who are generally younger in age (Banking with ANZ. 2021). While general
insurance are generally targeted to business customers by patching up with them for the
need of insurance of customers of businesses.
 Consumer banking: This product is targeted to individual person on the basis of their
needs and involves many variants of different financial products and services offered to
such individual customers.
 Corporate banking: This product is generally being offered to corporate customers for
their need to grow and even run their day to day businesses.
 Investment banking: It is offered to generally business class customers such as
companies, funds, government entities, family businesses and entrepreneurs.
 Investment management: This service has been provided to couples having dual sources
of income and those who are living single but having higher income sources. Generally
involves higher income group here.
 Wealth management: This financial service involves financial advisory to generally
young professionals and high net worth individuals who are in need of support for
managing their wealth.
 Private equity: This product or service is targeted to generally two major segments one
those seek fund that is, corporations and businesses and the other is those who wants to
invest their excess funds that is, investors.
 Mortgages: This service is extended to those who are first time homeowners and
refinancing their residential property.