This report explores the processes involved in product and service development, focusing on the case of The Royal National Orthopaedic Hospital in the UK. It examines the stages of product lifecycle, the importance of customer integration, and the development of a new service: e-prescription. The report also analyzes the challenges and benefits of implementing e-prescription, including market testing, product launch, and distribution strategies. Finally, it reflects on the importance of teamwork, creative development, and presentation skills in achieving organizational goals.