Product and Service Development: Jaguar's New Electric Car

Product and Service
Development
Part A

Introduction
• Products and services are considered as a most important part of an organisation. A
company is able to earn profits by selling it's goods and services in market area. It
is essential to develop products as per requirement of customer and market area.
• Products and services should be able to satisfy needs and want of consumer in
order to enhance sales and profitability of a company. For this presentation chosen
company is Jaguar.

Overview of the company
• Jaguar is a well known brand and it is producing high quality car products. This
company is a British multinational organisation which is providing its products
and services all around the world.
• It was established in 1933 and founder of this organisation was Williams Lyons.
Jaguar headquarter is located in Whitley Lyons and it is providing its services to
different parts of the world.

New or improved products or services proposed
• Jaguar has manufactured wide variety of cars and now is planning to
manufacture addition to launch an electric car.
• The company will propose the electric car with services related to limited
scheduled maintenance, additional battery capacities covering 8 years addition to
80000 miles and dynamic handling addition to low gravity centres.