Product and Service Development: A Case Study of Samsung

PROJECT on product and service development
UNIT 22

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Unit Title and Number: Product & Service Development (Unit 22)
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Table of Contents
INTRODUCTION..........................................................................................................4
OVERVIEW ABOUT SAMSUNG............................................................................................................................. 4
PRODUCT PORTFOLIO......................................................................................................................................... 4
NEW PRODUCT DEVELOPMENT..............................................................................8
IDEA GENERATION...................................................................................................10
IDEA SCREENING.....................................................................................................10
SWOT ANALYSIS......................................................................................................10
CONCEPT TESTING:............................................................................................................................................ 11
BUSINESS ANALYSIS:......................................................................................................................................... 11
MARKETING MIX.......................................................................................................11
PORTERS FIVE FORCES.........................................................................................12
FINANCIAL OVERVIEW OF THE NEW PRODUCT DEVELOPMENT.....................13
RECOMENDATION....................................................................................................14
REFLECTION OF PERSONAL EXPERIENCE..........................................................14
CONCLUSION............................................................................................................15
REFRENCES..............................................................................................................16
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