Product and Service Innovation

Running Head : PRODUCT AND SERVICE INNOVATION
Product and Service Innovation
Name of the Student
Name of the University
Author Note

1PROUCT AND SERVICE INNOVATION
Executive Summary
The report was aimed at an innovative service prototype which could support Kara and
other young people between the age group of17-24 who were at risk of becoming homeless. The
aim of the service was to prevent the young people from becoming homeless and also empower
them to thrive and contribute too to the society. The key driver of homelessness is the
unaffordability of housing in Australia. Apart from this, another critical problem is the
inadequacy of existing housing stock, the domestic violence, people’s discharge from the
institutions that do not have proper, stable, safe homes to go to. The report suggested that the
homeless youth and Kara too could earn their livelihood by opening a small café or restaurant as
a small business. There might be barriers such as lack of place to open the café/stall, lack of
proper attire to look presentable, lack of crockery and cooking appliances too. The report
targeted the behavior of browsing online for a place on minimum rent to start up the café. The
trends such as Everyone’s is an expert, I want to now, digitally together were the consumer
trends used over here. As the past campaigns, the KIK coffee shops, the Street, the Street 2003
have been used. It also highlighted an ethical issue that could impact the initiatives taken was
that these people were subjected to exploitation and violence to a greater extent in comparison to
the rest of the population. This led to the problem of lesser number of jobs offered to them. The
report finally concluded with summarizing the main points.

2PROUCT AND SERVICE INNOVATION
Table of Contents
Introduction......................................................................................................................................2
The problem statement....................................................................................................................2
Behavior...........................................................................................................................................2
Trends..............................................................................................................................................3
Past efforts/Campaigns....................................................................................................................3
Ethical and legal issues....................................................................................................................5
Conclusion.......................................................................................................................................5